Google Ads Removes Search Terms for 28% of Paid Search Budgets
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
Leveraging GPT-3 for SEO: Opportunities and Limitations | Seer Interactive Insights
Wouldn’t it be great if you could simply describe a piece of content you want written, then have a writer return the first draft in an instant?
Google Ads Launches Image Extensions Beta
What are image extensions? In July 2020, Google announced that they would be launching an image extension beta program. Image extensions show alongside your ads…
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
Higher Education Industry Report: Search Trends
Higher Education Search Behavior: Industry Trends & COVID Impacts How have the COVID-19 pandemic and other factors affected the higher education industry? W…
How Banks Can Minimize Customer Frustration
How Banks Can Minimize Long Wait Times, High Call Volumes & Frustrated Customers The percentage of bank Tweets that included the word “sorry” or “apologize”…
Experimentation Results: Google Discovery Campaigns & Carousel Ads
Back in 2019, Google rolled out Discovery Campaigns as a Beta. Seer launched these net new campaigns across several clients to see what the visually appealing a…
Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer
CFO’s, Procurement, & Controllers are hitting you up:
How to Use Lead Form Extensions in Google Ads
What are Lead form extensions? Lead form extensions are ad extensions that show beneath search ads on mobile and tablet devices. They allow users to provide con…
LinkedIn Announces Remarketing for Video & Lead Gen Ads
LinkedIn has officially announced adding engagement remarketing on its platform… get excited! We all know it, LinkedIn is an expensive marketing platform due to…
What You Need to Know About the New Facebook Shops
Facebook Introduces New Shop Pages Recently Facebook announced that it was releasing Facebook Shops which allows businesses to sell products to people right on …
Data Studio Update Adds New Google Maps Viz
What Happened? You Can Now Use Google Maps in Data Studio Visuals On May 1, 2020, Google announced that you now have the ability to add Google Maps to Data Stud…
COVID-19 Impacts on the Travel & Hospitality Industry
What Happened? The travel industry as a whole is one of the most impacted by COVID-19, with a projected $910 billion hit to the U.S. economy according to Forbes…