THE AI LAB - uPDATED MAY 2026

How Seer is Building with AI

Marketing leaders are under increased pressure to provide answers about AI to C-suites and boards. The old way of doing things isn't working and the questions aren't slowing down. Marketing today requires us to hit a new gear.

We're on a journey to use AI to reach maximum velocity for our clients and our team. The Seer AI Lab is where we share our wins and losses on that journey.

AI moves fast. Move faster with us.

Psst. Looking for GEO? →

Feeling behind?
Let us get you up to speed.

At Seer, we've been sharing everything we learn for over 20 years. AI isn't changing that.

Access free resources below or learn more about working with Seer. We've got options, all you need to do is pick your pace. 

W A T C H

The Signal


Wil + Alisa on the AI stuff you can't ignore, what to react to, what to skip. Join us live monthly.

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W O R K  W I T H  U S

SeerAdvance AI Consulting


3+ years of R&D into frameworks you can deploy. Hands-on consulting for AI-forward marketing teams. 

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R E A D

The Newsletter

AI-era marketing strategy, tools, and tactics. No fluff. Monthly to your inbox. 

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SEER AI PROTOTYPES

This Is What Maximum Velocity Looks Like

 

We build it. We test it. We share the best of it. 
 
Seer has a team of 15 people dedicated to innovation and AI builds. We've been developing AI products & workflows since 2023. 
 
We blend automation with authentic human expertise to help brands innovate, while tackling real problems, fast.

launched july 2025
The AI Interview System

Why'd we build it? So our clients didn't have to settle for generic AI-generated content.

How does it work? The AI Interview system deploys agents to research your site alongside the latest industry trends and interviews your subject matter experts in order to capture human insights and stories, then automatically integrates their authentic insights into your human-led content.

Who is it for? Teams with subject matter experts who are busy, lack of content resources, etc

 

launched AUGUST 2025
the persona page builder

Why'd we build it? So our clients don't lose conversions to audience + intent mismatch.

How does it work? The Persona Page Builder analyzes your paid search and SEO data to identify when users add modifiers signaling distinct needs, like "Black OBGYN" or "affordable CRM for startups", then automatically builds tailored landing pages with ready-to-deploy HTML.

Who is it for? Teams that need scalable, testable pages that retain quality and relevance.

 

launched AUGUST 2025
the analytics ai assistant

Why'd we build it? So we don't have to wait for reports. We can simply talk to our analytics, just like we'd talk to a coworker.

How does it work? The Analytics AI-Assistant connects to your Google Analytics data in BigQuery. Ask conversational questions like "Did my San Diego conference boost traffic?" and get immediate, analyst-quality insights with baselines, hypothesis testing, and visual explanations.

Who is it for? Leaders who don't have time to wait for analysts to pull numbers from dashboards.

 

The AI Interview System

Stop settling for generic AI-generated content.

The AI Interview System deploys agents to research your site alongside the latest industry trends and interviews your subject-matter experts in order to capture human insights and stories, then automatically integrates their authentic insights into your human-led content, at AI speed.

The Persona Page AI Builder

AI detection & optimization so you stop losing conversions to audience + intent mismatch.

The Persona Page Builder analyzes your paid search and SEO data to identify when users add modifiers signaling distinct needs, like "Black OBGYN" or "affordable CRM for startups", then automatically builds tailored landing pages with ready-to-deploy HTML.

The Analytics AI-Assistant

Tired of waiting for reports and data? Talk to your analytics, just like you'd talk to me.

Stop waiting for analysts to pull numbers from dashboards. The Analytics AI-Assistant connects to your Google Analytics data in BigQuery. Ask conversational questions like "Did my San Diego conference boost traffic?" and get immediate, analyst-quality insights with baselines, hypothesis testing, and visual explanations.

AI Experiments, Tests, and Thought Leadership

Seer publishes original research and learnings about how marketing teams can actually put AI to work. We run experiments inside our own agency first, then translate what we've learned into frameworks, tools, and tactics other marketing teams can adopt.

 

From the CEO

What's on Wil's Mind

If you know Wil, you know he doesn't hold back an idea just because it's a WIP.

Wanna know what he's thinking? You're in luck. He's an open book.

Stay Ahead of the AI Curve
AT YOUR SERVICE
Your Go-To AI Consultant

The most popular AI platforms are referring minimal traffic to the rest of the internet right now. But this will evolve. 

Don’t get ready. Be ready. As your partner in the AI trenches, we monitor the landscape and your “when to care threshold.” You’ll be prepared with an informed digital strategy to help you thrive, no matter what changes.

Interested in joining our most progressive clients? 

Let's Talk

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LOOK TO LLMs
GenAI Tracking

We can only optimize what we can measure. The first step to understanding why certain brands and entities appear as results in ChatGPT – and other large language models (LLMs) – is with automated tracking. 

When no solution existed, we built one. And now, we're continuing to iterate.

Find out what we're monitoring, review your brand's results, and discuss possible impacts to your marketing strategy. 

Sign Up Now
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COMING SOON
AI Overview Search Results Strategy

The impact AI Overviews (AIOs) will have on your Google Search traffic is an unknown variable. To mitigate that risk, we’re building a solution to monitor your most vulnerable SERPs at scale.

While that finishes cooking, hear our CEO Wil Reynolds’ thoughts on how to create value if search engines went extinct tomorrow.

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[ OTHER EXPERIMENTS IN THE WORKS ]
Custom GPTs
AI-Powered Internal Linking
Analyze 10-K Reports with ChatGPT
Wikipedia Trends
We've created dozens of custom GPTs and counting. Test drive a few of our favorites:
Pointing Google's crawler to supporting pages is arduous SEO work. Our step-by-step guide shows you how to leverage GPT for faster, more effective link optimization.
We've all heard it: "How does this link building, content, or social strategy ladder up to my company goals?
Review 100 page documents at scale in GPT to make informed decisions and gain valuable insights –  like we do. (Video)
AI is trained on publicly-available information, like Wikipedia.
We tested traffic changes on ranking Wikipedia pages to identify when and where people are using Generative AI to learn about a topic vs using Wikipedia. (Video)