Initial Research: Gemini 3 Query Fan-Outs
Google announced the release of Gemini 3 this week, and it came with some major advancements in reasoning, multimodal understanding, and agentic capabilities. B…
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Use AI to call your SMEs and create content with substance, not slop
Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a Voice AI agent (VAPI) running on an n8n wor…
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
One of the biggest advantages of using AI for research is the elimination of unnecessary friction. Users no longer need to open multiple tabs or sift through do…
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…
Signals That Let You Connect What Others Guess
People don't have "less" questions just because your search traffic is changing. AI didn't kill search. It shifted the user journey. Seer Signals breaks down data silos, bringing together SEO, paid, and AI data so you see the whole story. If you’re asking “did AI steal my traffic or did my mix just shift?” look for the Signal and find answers that shape strategy.
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Which AI Visibility Tracker is right for me? The AI Search Maturity Model
Executives want an answer to a simple question: Why aren’t we showing up in ChatGPT?
AIO Impact on Google CTR: September 2025 Update
The Google search experience and performance has fundamentally shifted since our January analysis on how Google’s AI Overviews (AIOs) are impacting our click-th…
The Future of AI-Assisted Analytics: Stop Pulling Reports. Start Asking Questions.
If you’ve been in analytics long enough, you know the pain. You're in a meeting, someone asks "Which content drove the most conversions last month?". It seems s…
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
There’s endless hype on the market between the diehard: “Google’s’ traffic is still the dominant force in search by a longshot, why waste your time for the pean…
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Most LLM Sentiment Tracking Is Misguided
If you're tracking the sentiment of all LLM outputs in your AI monitoring tool, you're probably measuring the wrong thing.
The most popular AI platforms are referring minimal traffic to the rest of the internet right now. But this will evolve.
Don’t get ready. Be ready. As your partner in the AI trenches, we monitor the landscape and your “when to care threshold.” You’ll be prepared with an informed digital strategy to help you thrive, no matter what changes.
Interested in joining our most progressive clients?
We can only optimize what we can measure. The first step to understanding why certain brands and entities appear as results in ChatGPT – and other large language models (LLMs) – is with automated tracking.
When no solution existed, we built one. And now, we're continuing to iterate.
Find out what we're monitoring, review your brand's results, and discuss possible impacts to your marketing strategy.
Sign Up Now
The impact AI Overviews (AIOs) will have on your Google Search traffic is an unknown variable. To mitigate that risk, we’re building a solution to monitor your most vulnerable SERPs at scale.
While that finishes cooking, hear our CEO Wil Reynolds’ thoughts on how to create value if search engines went extinct tomorrow.
