Generative Engine Optimization
AI is changing how people find answers
In AI search, brands don't rank. They earn visibility, credibility, and trust. Seer has been leading search for over 20 years. We're here to help you show up wherever your audience is looking.
seer's perspective on generative engine optimization
Since launch, we've been in the data — not the hype
Seer has been in AI search since January 2023. After 3+ years of industry-leading research, cited by Forbes, eMarketer, Fast Company, Search Engine Land, and Ahrefs. Here's how Seer approaches Generative Engine Optimization: Like all search, it's rooted in fundamentals.
1. AI models reward proof, not claims: Be about what you say you're about
2. Your audience is becoming source material: Build fans, not traffic
3. This will continue to change, fast: Test everything, assume nothing
It's simple, but it's not that easy. Which is why we share everything we learn in the Seer AI Lab.
Anybody who tells you they've got a silver bullet for GEO, I'd run the other way.
how do i get started with ai search?
The Top 3 GEO Questions We Get
That's the question driving every conversation we're having right now. Strategic marketing leaders know AI search is a first-mover opportunity right now.
That's not a reason to rush. It's a reason to be strategic about getting there first.
At Seer, that strategic approach starts with understanding where your customers are searching, which LLMs your brand appears in, and what those models are actually saying about you. From there, we build a testing program around what's proven to have an impact, not generic best practices or the latest noise on Linkedin.
In our opinion, no.
SEO and GEO are two different channels. But they are incredibly complementary.
GEO represents a new era of organic search. It has introduced new platforms (LLMs) that aggregate information from all over the web, including your site content, your PR, your social presence, your reviews.
A strong SEO foundation is still one of the best starting points for GEO. But that still does not mean SEO and GEO are synonymous.
At Seer, we believe treating them as interchangeable is one of the most common mistakes brands are making right now. Now is the time to get all marketing teams involved in your GEO ecosystem.
The old SEO ROI math doesn't exist for AI search yet. Positions change constantly. There's no reliable search volume. Personalization means your CEO's results will look different from yours.
We know that's uncomfortable, especially when you need to make a case to leadership. Here's what we can do: we build a measurement framework with you that tracks the signals that matter:
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AI share of voice
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Citation frequency
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Branded search growth
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Direct traffic
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Conversion from AI referrals
Then we connect them to business outcomes wherever the data allows.
how do i get started with ai search?
Seer GEO Solutions
Not sure where to start? You don't need to commit to a 12-month program to get answers.
Many clients begin with a diagnostic phase: Understanding where they stand in AI search, what's influencing their visibility, and what's worth testing. Seer provides intelligence and insights that help you figure out what to scale and where to put budget.
Measure What Actually Drives the Business
Most teams are still measuring success with metrics built for a Google-only world, which breaks in an AI environment.
We track your visibility across AI platforms and tie it back to traffic, leads, and revenue so you know what’s actually driving the business.
Deliverables available:
- Prompt Development and Tracking Plan
- AI-Driven Traffic Conversion Analysis
- AI Analytics Benchmarks and Report
- AI Traffic Predictive Modeler
Follow Behavior, Not Best Practices
Before you optimize anything, you need to answer two questions: are your customers there, and how quickly are they moving.
We use your data to understand where AI is influencing behavior, what sources models trust, and where the real opportunities exist.
Deliverables available:
- Model Comparison Analysis
- AI Correlation Analysis
- AI Competitive Analysis
- AI Citation + Source Analysis
- Datos User Journey Analysis
- AI Persona Analysis
- AI Log File Analysis
Win by Testing, Not Following Checklists
There is no playbook for this yet — just signals, testing, and iteration.
We prioritize what to test based on your data, execute quickly, and double down on what actually moves visibility and business outcomes.
Deliverables available:
- Test Prioritization Matrix
- Structured Test Framework
- Content Optimization Recommendations
Train Your Team for the AI Shift
AI isn’t just changing search, it’s changing how your team needs to think about marketing.
We train your team to understand shifting behavior, remove friction, and use AI to deliver better answers faster.
Deliverables available:
- GEO Education Sessions
- AI Readiness Assessment
building your ai search strategy?
Why work with Seer?
Leading AI Search Since 2023
Since January 2023, we’ve been publishing AI studies that have been cited by Forbes, eMarketer, Fast Company, Search Engine Land, Ahrefs, and other industry leaders. Before GEO, we prepared brands for AI Search. We tracked AI referral traffic across enterprise brands in August 2023—and built an analytics dashboard for anyone to use. We created one of the first AI search visibility dashboards (ever) in November 2024, before major rank tracking tools came to market.
Decades of Experience Navigating Search Transitions
We’ve been talking about doing “real company sh*t” since 2012. This philosophy has allowed us to lead the search industry for decades. We’ve evolved, but we’re still (and have always been) about optimizing brands for humans.
Resource Efficiency & Dedicated Focus
We've been teaching the industry about AI Ops since 2023 (check out our of AI and Innovation's November 2023 Moz Whiteboard Friday) We have a dedicated AI team that ensures efficiency and innovation is built into everything we provide.
Enterprise Tools Without Lock-In
We partner with Scrunch for AI Search visibility tracking. You’ll get tool access and capabilities—plus a trained team of analysts, minus the procurement headache of adding another layer to your tech stack.
We Show Up In AI Search (Literally)
Prospects are using ChatGPT to build their agency shortlists — and Seer is showing up.
We don't just sell GEO. We're proof that it works. Since January 2025, 15% of our inbound conversions have been from someone who found us in an LLM.
Honest Answers, Even The Uncomfortable Ones
If an agency is showing you AI visibility gains built on scaled listicle content, ask them what happens when the models start penalizing it. We've been in this space for 3+ years and we still call it experimental. That's not a caveat. It's why you want the team with the most at-bats.
3+ Years AI R&D
As soon as we kick off, you inherit over 3+ years of investment in AI R+D. If you feel behind, we’ll get you up to speed and keep you ahead of the curve
FAQ
Got more questions? You're not alone.
Here's the thing: this is hard. It changes fast and there are still many unknowns. So let's start with what we do know.
No one can fully control or predict how AI platforms will generate answers, but you can build resilience by focusing on what doesn’t change: creating content that is genuinely helpful, original, and easy for models to understand. That means investing in clear expertise, strong brand signals, and well-structured information that consistently reinforces your authority.
We also recommend diversifying your visibility across channels (search, social, community, AI tools) so you’re not dependent on any single source. It’s clear that LLMs are weighing your value across your integrated channel strategy, which means your social presence, not just your SEO, plays a role in shaping how you’re represented.
Bottom line: you can’t guarantee every output, but you can show up in enough places, with enough credibility, that you stay part of the answer no matter how the algorithms evolve.
Building authority in an AI-first world means showing up consistently with content that demonstrates expertise, earns trust, and stands out from the noise. SEO often rewarded the best average answer, but generative models look for the most credible, distinctive sources to inform responses. That starts with creating original insights and resources that answer real customer questions better than anyone else. It also means making sure your brand is clearly associated with those answers across your website, social channels, and any platforms where your audience is active.
We help brands connect these dots by aligning an integrated channel strategy so your expertise is visible everywhere models look for signals.
Bottom line: authority is not built overnight. It is the result of showing up with substance, proving your value repeatedly, and making it easy for AI and your customers to recognize you as the best source.
Your Customer is Looking for the Best Answer.
So You Need a Better Answer.
Feeling behind? Most folks do. That's why Seer tests, studies, learns, and iterates so that you can answer the tough questions, and still show up for your customer where it counts.