Are you visible in AI?

No, it’s fundamentally different. Traditional SEO was about ranking a page in Google’s list of links to drive predictable traffic. Generative Engine Optimization (GEO) is about becoming part of the answer itself in AI-powered tools like ChatGPT, Gemini, and Perplexity, where there’s often no guaranteed click at all. Your brand can be used as a source or blended with competitors in a synthesized response.

Unlike keyword-driven SEO, generative engines handle nuanced, conversational questions that no single page can fully address. They reward originality, clear expertise, and structured information because the model is combining multiple sources to create the best answer.

Bottom line: SEO was about winning the blue link. GEO is about earning enough trust to be the answer, even if there’s no link back to you.

There isn’t a single rank to track or a universal dashboard everyone uses today. Progress in Generative Engine Optimization looks different because AI tools don’t always share clear data or send predictable traffic.

So here's what you do: you measure visibility by testing your most important questions across platforms like ChatGPT, Gemini, and Perplexity to see if your brand shows up in answers. Over time, you track how often you’re mentioned, how accurate the information is, and whether more customers are discovering you through AI search.

At Seer, we have proprietary tracking that allows you to monitor visibility, LLM engagement with your content, and connect it to business impact across paid and organic channels.

Bottom line: success isn’t just about clicks anymore. It’s about becoming the trusted source the models rely on to deliver the best answer.

No one can fully control or predict how AI platforms will generate answers, but you can build resilience by focusing on what doesn’t change: creating content that is genuinely helpful, original, and easy for models to understand. That means investing in clear expertise, strong brand signals, and well-structured information that consistently reinforces your authority.

We also recommend diversifying your visibility across channels (search, social, community, AI tools) so you’re not dependent on any single source. It’s clear that LLMs are weighing your value across your integrated channel strategy, which means your social presence, not just your SEO, plays a role in shaping how you’re represented.

Bottom line: you can’t guarantee every output, but you can show up in enough places, with enough credibility, that you stay part of the answer no matter how the algorithms evolve.

Building authority in an AI-first world means showing up consistently with content that demonstrates expertise, earns trust, and stands out from the noise. SEO often rewarded the best average answer, but generative models look for the most credible, distinctive sources to inform responses. That starts with creating original insights and resources that answer real customer questions better than anyone else. It also means making sure your brand is clearly associated with those answers across your website, social channels, and any platforms where your audience is active.

We help brands connect these dots by aligning an integrated channel strategy so your expertise is visible everywhere models look for signals.

Bottom line: authority is not built overnight. It is the result of showing up with substance, proving your value repeatedly, and making it easy for AI and your customers to recognize you as the best source.