I Built a Tool to Watch ChatGPT Search, and It Predicted My Next Question
TL;DR I wanted to understand how ChatGPT searched, so I wrote a script to watch it and tracked 3 random shopping conversations: a carry-on suitcase, a cloud bac…
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Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy.
TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
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Same Prompt, Different Data Structure: ChatGPT's Search Data Keeps Changing
TL;DR I ran the same ChatGPT prompt multiple times and saw the search data change across weeks, days, and even minutes Between Sept. 3 and Sept. 16, ChatGPT's u…
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Competitive Analysis for Paid Media: How To Find the Broken Stage
TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
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Re-imagining AI Visibility KPIs in a Query Fan Out world
Wil, take me right to the KPI for long term sustainable GEO visibility!!
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SaaS Marketers - Promote your Claude & Codex connectors & win in AI search
Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do wit…
AI Citations Aren't Your Top KPI: ChatGPT-5.6 Luna Runs More Targeted Searches
TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often…
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Our Most Valuable Blogs of 2026: According to Our Readers
What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by a…
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Google Is Not Going to Stop Ranking Your Claude-Assisted Content
TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s a…
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AI Visibility Is Lying to You: There’s No One-Size-Fits-All AI Search KPI
TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categorie…
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How we built an agentic loop to improve every skill in our company, instantly
TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no …
What Is AI Saying About Your Brand? Develop a Brand Canon and Find Out.
TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks fa…