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AI Visibility Is Lying to You: There’s No One-Size-Fits-All AI Search KPI
TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categorie…
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How we built an agentic loop to improve every skill in our company, instantly
TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no …
What Is AI Saying About Your Brand? Develop a Brand Canon and Find Out.
TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks fa…
Our Early View of ChatGPT Ads: 5 Initial Observations - Updated July 28, 2026
When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed,…
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How to Use AI to Enhance Client Relationships (Without Losing Your Competitive Edge)
This blog was originally published on December 4, 2023 and was updated on July 10, 2026.
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Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.
Brands have heard that Reddit matters for AI visibility. Many of them are adopting the mindset of “we need to be on Reddit” without thinking the strategy throug…
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Can a prompt undo years brand building? Our AI interview tests say yes
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…
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The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand
If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.
Your AI Traffic Is Hiding: A Practical Guide to Tracking ChatGPT, Claude, and More
This blog was originally published on December 2, 2024 and was updated on June 22, 2026. ⚠️ AI Tracking Is A Moving Target The AI tracking landscape evolves rap…
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Selecting the right prompts for AIO / GEO tracking could use a human touch
The Stats We compared the earliest UX reports we did against the most recent one we did, the data is messy, but here is what we're seeing in terms of how people…
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Allow GPTBot to Crawl Your Site | Seer Interactive
Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don't …
How to Prioritize Your Work 2.0: How AI Changed Everything in My Fruit Bowl
This post was originally published on May 18, 2023 and was updated on June 9, 2026. A few years ago, I wrote about treating your to-do list like a bowl of fruit…