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The 5 Stages of AI Marketing Maturity (with examples)
I am fascinated by the future. I also am worried about it.
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Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand
The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.
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From UX to AX: Why Replacing Design Thinking With AI Is A Bet Against Your Own Visibility
I graduated with a graphic design degree in 2009, just as the bottom fell out of the industry I thought I was entering.
Study of 800K AI Responses: How Review Profiles Shape Brand Presence in AI Search
Does having a brand presence on third-party review sites impact your visibility in AI search?
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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…
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AIO Impact on Google CTR: 2026 Update
We’re back with v3 of our AI Overview CTR study. If you’re new here, check out our February 2025 and September 2025 AIO CTR studies.
Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics
While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts.…
How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…
Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You
We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…
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Gemini's Citation Usage Decreased by 23pp - The Dark Algorithm Updates of AI Search
What if there was a Google algorithm shift that you didn’t even know about?
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, Chat…