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Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)
Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are user…
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Agents or Automations: Using the Right AI Tool for the Right Job
The Problem We Keep Seeing Last week, a team member spent three days building a web scraper in Python via ChatGPT. The kicker? An MCP for web scraping already e…
Use this GPT to self assess your Marketing AI Career Maturity
Every marketer I know is worried about where they are on the "maturity scale" as it relates to AI. "I feel behind when it comes to AI" is something everyone thi…
The Future of AI-Assisted Analytics: Stop Pulling Reports. Start Asking Questions.
If you’ve been in analytics long enough, you know the pain. You're in a meeting, someone asks "Which content drove the most conversions last month?". It seems s…
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
TL;DR AI referral traffic across Seer clients grew 113% in May–July 2025 over the prior three months, even though Google still drives most search traffic. AI tr…
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Most LLM Sentiment Tracking Is Misguided
If you're tracking the sentiment of all LLM outputs in your AI monitoring tool, you're probably measuring the wrong thing.
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The 4 types of AI Marketers - AI Minimalists to AI Builders
This post is written September 2025. I tried to balance writing both for people to self assess, but also for leaders to assess their people. This post was large…
It’s Not You! AI Can’t Do Everything (Alone)
Everywhere you look, someone’s telling you that AI can do everything. Just throw your data at it, and it’ll magically spit out insights, predictions, reports - …
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Failed AI Projects: The real ROI isn't on the P&L...
I hope you invest less in AI projects after the MIT report...cause I won't be The MIT report claiming 95% of AI projects have zero return has been making waves,…
AI Blogs Are Mostly Trash (Unless You Build One Like This): How I Use AI Agents to Create Content Faster Without Losing My Voice
I'm great at coming up with ideas, I like doing data-backed studies, and a lot of folks tell me that I’m a pretty good teacher when it comes to new concepts or …