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Claude MCP + My bad prompts = GOLD
So often I think people think... "Wil, you are good at AI" and I'm like no I'm not, I have two beliefs... 1 - Things are figureoutable
From Scrappy to Strategic: How Vibe Marketing is Redefining the Modern Marketer
Right out of college, I took my English degree and headed into my first marketing agency, ready to put my creativity and excitement to work. My first clients? M…
Are Log Files the New Impressions? How We’re Tracking AI Visibility
AI tools like ChatGPT and Perplexity are influencing decisions, and driving leads… all without providing usage or search data.. So while everyone’s still waitin…
Scaling AI Starts with the Team. That’s Why We Invested $35K in Training.
You’ve made the investment. You’ve bought the tools. Now where are these “gains because of AI”?
How We Built an SEO AI Agent: One Tab, Zero Copy Paste, 28% More Clicks
Think about a routine SEO workflow: Google Search Console in one tab, SEMRush in another, Google search results, competitor websites, Screaming Frog, or Chrome …
The New Paid Media Playbook: How AI Is Rewriting the Rules for Brand Growth
We’ve all seen the hot takes on AI: "Write faster." "Generate more variants." "Automate your workflows."
60+ people building 200+ AI automations, here's how we're doing it.
A couple months back, I'm sitting here thinking, "Damn, we're not adopting AI company-wide like I expected.”
AI Starts with Human Expertise – Here’s How to Capture It
You can’t effectively automate what you don’t fully understand. That’s what most teams run into when trying to scale expertise with AI. The workflow seems simpl…
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Use Reasoning Models to research why you aren't visible in AI search
The lifelong question of every optimizer of an algorithm is why, for for SEO's the why is ... why is Google showing these answers.
5 Paid Media Challenges Solved with AI
TL;DR Seer’s Paid Media team uses ChatGPT and custom GPTs to solve five recurring paid media challenges, with a strategist checking every output. Planning: turn…
Does Brand Awareness Impact LLM Visibility?
Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.
Tracking AIO Disruption: Trends from Q1 2025 Data
In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…