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Do your AI Search & SEO KPIs need a 2026 upgrade? Yup.
Post written Jan 27, 2026
Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Query fan-outs are one of the most talked-about elements in AI-Search, which makes sense considering the level of insight they can give us into why AI models me…
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
TL;DR AI answers claimed Seer had “high account manager turnover” 67 times in three months, but Seer’s actual team retention rate is 79.2%. The claim traced to …
ChatGPT Changed Their Algorithm 46 Days Before Announcing Ads
After ChatGPT's January 16 ad announcement, we looked at the data. What we found was remarkable: the algorithm had been changing since December 1. This is the f…
Our AI slack channel had 9,828 posts - this 3 prompt agent moved it from overwhelming to actionable
9,828 messages is 25 messages a day… and that's from just a single channel.
AI Models Provide Incorrect Phone Numbers 36% of the Time: Here’s What You Can Do
TL;DR AI models gave a phone number for 91% of branded prompts, but only 64% matched the brand’s customer service page, so AI got the number wrong 36% of the ti…
What's The Impact of Google's AI Changes on Holiday Shopping?
We analyzed 90,000 gift-related prompts across Gemini, AI Mode, and AI Overviews. The growing usage of AI platforms has been a consistent conversation throughou…
Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World
TL;DR AI Search User Testing is a Seer service that watches real people research and decide with ChatGPT, Gemini, and Google to learn why they prompt and click.…
From PMax to AI Max: What to Consider Before Testing
Google is rewarding advertisers who lean into broad match with Smart Bidding, AI Max, and Performance Max — with access to brand new inventory in AI-driven plac…
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Which AI Visibility Tracker Is Right for Me? The AI Search Maturity Model
TL;DR The right AI visibility tracker depends on your team’s AI search maturity; as of December 2025, Seer uses Scrunch as its primary tracker and Peec.ai as ba…
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
TL;DR The three AI search KPIs Seer recommends brands track are AI Signal Rate, Answer Accuracy Rate, and AI-Influenced Conversion Rate: be seen, believed, and …
Initial Research: Gemini 3 Query Fan-Outs
Google announced the release of Gemini 3 this week, and it came with some major advancements in reasoning, multimodal understanding, and agentic capabilities. B…