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Competitive Analysis for Paid Media: How To Find the Broken Stage
TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
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Re-imagining AI Visibility KPIs in a Query Fan Out world
Wil, take me right to the KPI for long term sustainable GEO visibility!!
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SaaS Marketers - Promote your Claude & Codex connectors & win in AI search
Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do wit…
AI Citations Aren't Your Top KPI: ChatGPT-5.6 Luna Runs More Targeted Searches
TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often…
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Our Most Valuable Blogs of 2026: According to Our Readers
What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by a…
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Google Is Not Going to Stop Ranking Your Claude-Assisted Content
TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s a…
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AI Visibility Is Lying to You: There’s No One-Size-Fits-All AI Search KPI
TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categorie…
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How we built an agentic loop to improve every skill in our company, instantly
TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no …
What Is AI Saying About Your Brand? Develop a Brand Canon and Find Out.
TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks fa…
Our Early View of ChatGPT Ads: 5 Initial Observations - Updated July 28, 2026
When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed,…
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How to Use AI to Enhance Client Relationships (Without Losing Your Competitive Edge)
This blog was originally published on December 4, 2023 and was updated on July 10, 2026.
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Is Your Brand Considering a Reddit Strategy for AI Visibility? Here’s What to Do.
Brands have heard that Reddit matters for AI visibility. Many of them are adopting the mindset of “we need to be on Reddit” without thinking the strategy throug…