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This is the AI prompt you need to track and aren't
TL;DR Most AI tracking covers unbranded prompts, but real buyers often name brands: in one Seer client study, up to 44% of prompts included a brand. Prompts lik…
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What Google's New Universal Commerce Protocol (UCP) Means for Marketers
Think about how Amazon delivers ads today. If you search for a product and the brand you want isn’t there, you don’t get something irrelevant. You get the next …
Query Intent Drives a 5X Gap in Financial AI Overviews
Key Takeaways We hypothesized that Google AIOs appear less often for “higher stakes” finance topics — this was not the case Instead, we found AIO presence of fi…
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The Listicle Window Is Closing in AI Search: 30% Decline MoM
Self-serving listicles have been one of the most visible and prevalent tactics for brands to gain visibility and citations in AI Search.
How Marketers Must Prepare for Agentic Commerce in 2026
TL;DR: There are actionable steps marketers can take today to prepare for agentic commerce Agentic commerce will impact all commercial activity on the Internet,…
What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?
This post was originally published in August 2024 and refreshed in February 2026. TL;DR Generative engine optimization (GEO) is the work of making your brand vi…
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Dear Analyst: I have 10 questions a day & only ask you 1. With AI, I answer all 10 without you, it's time for a career convo.
Note: This is intended to be a real, raw, honest post. Not full of doom and gloom, but of what you need to do when your C-levels and VPs read posts like these. …
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An Olympic-Sized View into How LLMs Actually Think
TL;DR Seer tracked how seven major LLMs updated their answers during the 2026 Winter Olympics, and 97% of web-enabled models picked up breaking news the same da…
What Marketers Should Know About AI in the Ecommerce & Advertising Landscape: Q1 2026
Key Takeaways OpenAI will introduce advertising, giving ecommerce brands new ground to test out Google now allows brands to surface offers directly in AI Mode’s…
Do your AI Search & SEO KPIs need a 2026 upgrade? Yup.
Post written Jan 27, 2026
Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Query fan-outs are one of the most talked-about elements in AI-Search, which makes sense considering the level of insight they can give us into why AI models me…
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
TL;DR AI answers claimed Seer had “high account manager turnover” 67 times in three months, but Seer’s actual team retention rate is 79.2%. The claim traced to …