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Why Google is Updating How Page Titles are Displayed & What You Can Do About It
Google Has Updated the Way It Serves Web Page Titles Until now, website owners were in control of how their page titles were displayed in search results. In Aug…
Page Experience Update: Mobile-Friendliness
Since 2015 mobile-friendliness has been a ranking signal, and after 2018 mobile-first indexing has been the default.
What is Data-Driven Attribution in Google Analytics?
Attribution is the “great white whale” of any digital analytics effort.
Page Experience Update: 6 Dos & Don’ts to Prepare
We all know the Page Experience Update is coming. While we’re unsure of the exact date Google will launch this algorithm update -- now is as good a time as any …
Why Facebook Conversions API Matters in a Cookie-Less Future
Google Update: Page Experience as a Ranking Factor
Google announced that starting August 2021, page experience signals will be included in Google Search ranking. This will update the Google algorithm to incorpor…
Google Analytics Data Compliance Guide
Who Needs to Prepare for a Cookie-Less Future?
What’s Happening to Cookies? Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which m…
How Apple’s iOS14 Update Will Impact Your Facebook Ads
LinkedIn Introduces Campaign-Level Bulk Actions
The Efficiency Gods Have Spoken 2020 was a big year for LinkedIn in terms of product updates. We were introduced to conversation ads and continued improvements …
Facebook’s Attribution Window is Changing from 28 to 7 Days in 2021
Demystifying Google Analytics 4 FKA App + Web
This post was originally published in October 2020. Last updated May 2021.