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Need to Update Your Users? Google Optimize Launches New Website Banner
Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date com…
Google Shopping Introduces Free Product Listings
What You Need to Know Google announced on 4/21/2020 that they are advancing their plans to introduce free product listings into Google Shopping before the end o…
Reddit Scrape Reveals 5 Themes Among Audiences with COVID-19 Concerns
In this uncertain time, businesses should be focused on helping their audience by understanding their new needs and speaking to their concerns. Learn the top qu…
Digital Marketing Checklist Template: Business Impact of COVID-19
Once stay at home orders went into effect to help stop the spread of COVID-19, consumer behavior and client priorities shifted seemingly overnight, making us re…
A Digital Newsroom for Content Strategy Amid Change
A digital newsroom can help you discover what users are saying about your brand and industry as well as any gaps in your site’s content, providing an opportunit…
Google Data Studio Template: Diagnostic Tool for Monitoring COVID-19 Business Impact
The COVID-19 pandemic is challenging companies across all industries to quickly adjust to shifts in their customer’s needs.
We Analyzed 201K YouTube Channels and Found 3,802 Kids Channels to Negate
With schools closed to help combat the spread of COVID-19, parents are scrambling to find solutions while working from home. Many are turning to YouTube to help…
Coronavirus’ Impact on Digital Analytics
With coronavirus’ spread increasing, it is truly having an impact on multiple facets of life for people, and digital analytics is no exception. With this post, …
Understanding Network Domain Service Provider Deprecation | Seer Interactive
If you're already aware of these 2 metrics being deprecated, and you're looking for ways to combat it in your reporting, read my newest blog post (published Mar…
What is the California Consumer Privacy Act? (& How to Prepare for It)
Conversions Decrease -28% with Google’s Close Variant Update
We’re now over 90 days out from Google’s close variant match type update. For those of you who might have missed this, Seer’s very own Jane Brady describes it p…
6 Things You Need to Know From the Google Webmaster Conference
Google held the first Google Webmaster Conference in Mountain View, CA on November 4, 2019. The Monday was filled with lightning talks from Googlers from variou…
What You Need to Know About BERT
Google rolled out another algorithm update that is expected to impact 10% of all search queries. This is the biggest change to Google’s algorithm in ~5 years (R…
Financial Industry Report: Local Search Marketing Trends
If you’ve been following Seer Interactive in the last two years, you would know how big data and visualizing that data to provide insights has become our M.O. I…