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Seer’s 2024 Community Impact Report: Wins, Lessons & What’s Next
We’re proud to share our 2024 Community Impact Report highlighting both our success and areas for growth. We’re sharing all of the insights and lessons learned …
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
How Will You Know When Open AI’s Operator Agent Hits Your Website?
Is that "web visitor" an agent or a human? Unless you’ve been living under a rock, you’re aware that AI-Agents are likely coming to your website in the very nea…
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How To Create (Actually Useful) Custom GPTs for Marketing Automation
At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large en…
Unlocking the Power of Customer Match: Guide to Maximizing Google Ads
Why Customer Match is No Longer Optional With third-party cookies on their way out and platforms tightening restrictions on tracking, first-party data is now th…
Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users…
Google Deep Research vs. OpenAI Deep Research: The Future of AI Research for Digital Marketers
You and I both know Google is the king of search—it has been for decades. But new AI Deep Research tools are offering a preview of where the search might be hea…
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Seer POV: 1 Day with OpenAI’s Operator - Is the Agent Future Here?
Clouds to Clay: The 1 minute download. OpenAI’s Operator is here, is 2025 the year to double down, not so fast. I spent a day pushing it. The hype is real, but …
5 Ways AI Can Improve Your User Research (& 2 Things to Watch Out For!)
UX research is powerful—but slow. Finding participants, analyzing responses, and making sense of data can take weeks.
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
Using ChatGPT's Memory to contextualize thought leader advic
Let's keep it real. We are getting inundated by new content, some of it we get right to, but sometimes the topic area is a bit over our heads, so we read it onc…
Want to Rank in ChatGPT? Brute force repetition beats thought leadership, today.
How to Rank in ChatGPT - a step by step walkthrough for my keywords About a year ago, I started my journey on “how to rank in ChatGPT”, so I figured I would sta…