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Tracking AIO Disruption: Trends from Q1 2025 Data
In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…
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How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do...
I believe that as people search "search engines" less, they don't have fewer questions they are just going to new places to get those answers. From WhatsApp to …
Navigating the Impact of US Tariffs: Actionable Strategies for Digital Marketers
If your CPCs are spiking, your messaging falling flat, or your forecasts suddenly feel like guesswork, you’re not alone. The 2025 tariffs aren’t just a supply c…
The case for Answer Optimization vs SEO, AIO, GEO, will you join me
The "Where before Who" problem of SEO Up front, I’m just going to get this out of the way: I don’t even like the term “GEO.” I use it because that’s what we set…
How to Run Smart Incrementality Tests to Prove ROI
“Am I just paying for traffic I would have gotten anyway?”
AI Without Anxiety: Identifying Breaking News vs. Lasting Trends
For marketers, the pace of AI innovation can feel like drinking from a firehose. Every week, there’s a new breakthrough, a new tool, or a new feature that seems…
Meeting Recap Pro: How We’re Using GPTs to Turn Messy Conversations Into Actionable Recaps
At Seer, we spend a lot of time talking. Client calls, internal syncs, strategy sessions—you name it. The problem? A member of our team is required to extract, …
Project Brief GPT: Advancing AI-Driven Workflows at Seer
Most teams spend hours revising project briefs—rewriting, clarifying, and aligning different perspectives. Yet, misalignment still happens. The problem often li…
Your Attribution Authority: A Guide For Taking Back Control
Where Are We Now Marketing accountability is at an all-time high, yet many marketers are more in the dark than ever. With increasing pressure to prove impact, 3…
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The ABC’s of Marketing Measurement: A Future Ready Framework
Marketers are hoarders. No, not of branded swag or email subscribers—but of data.
How to Get Your Brand in ChatGPT’s Training Data
If you’re a new or lesser-known brand in 2025, how do you compete in AI search?
Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance
One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search pe…