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Turning Recommendations Into Results: Closing the Implementation Gap
Imagine you just delivered an impeccable SEO strategy, complete with detailed recommendations and clear priorities. Six months later, you're reviewing progress …
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This is what losing your job to AI looks like & what to do about it
I built an MCP and after I stepped back, I realized what I just did ... I improved our follow up process (client value) and also realized that I might never hir…
Still Banking on TikTok? Here’s What the Second 90-Day Extension Really Means for Brands
After months of legal drama, app store removals, and creator panic, TikTok is back...for now.
TikTok Is the New Google: Why Search Isn’t Just for Search Engines Anymore
Do you ever open Google to look something up and end up on TikTok instead? Same. And it’s not just us. It’s everyone under 35 (and honestly, a lot of us over 35…
Bookmarklets for Technical SEO: A Deep Dive and Examples
Tired of bouncing between SEO tools just to check a page’s index status? Want to speed up technical SEO tasks? Bookmarklets are small but mighty browser tools t…
Study: AI Brand Visibility and Content Recency
Do you remember that year in SEO where everyone was convinced that simply updating the publish date of your content would improve your organic performance? The …
Are You Cannibalizing Your Own Branded Search?
Few topics in digital marketing spark more heated debates than branded search. Some marketers swear by it, insisting that bidding on your own brand name is esse…
4 Ways Marketers Are Using NotebookLM to Move Faster and Think Smarter
Fact: Most marketers live in docs. Kickoff notes, meeting recaps, SOWs, strategy decks, creative briefs... the list is endless. So when it’s time to remember th…
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AI Overviews - Analyze, Strategize, Prioritize in 1 Simple Chart
It's no secret, I've been working on joining PPC and SEO data for 7-8 years now trying to find unique value that siloed teams miss and bring that thinking and e…
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Is AI Failing You or Are You Failing AI?
A few months ago, I had a tedious task to pull cost info from hundreds of web pages. Perfect, I figured AI could knock it out in minutes. What followed was hour…
What’s New in Google Demand Gen for 2025
Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve got options. Google's Demand Gen Campaigns are their play to help advertisers reach users…
Diligence Over Drama: Navigating Marketing Strategy Alongside Market Shifts
"This isn’t doom and gloom, it’s diligence. You never regret preparing for a storm." Jeff Haas, COO at Seer has been navigating these market shifts alongside ma…