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Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…
10 Questions to Ask Before You Hire a CRO Agency
It’s tough to know who to trust with your website’s performance & optimization. You know your site could be converting better, but with so many CRO agencies…
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
Creative is an impactful lever for paid media performance, but when timelines are tight or resources are limited, the “good enough” visuals often win out.
Audience First, Keywords Second: The Shift Search Needs
Saying that paid search has seen some changes over the past few years? That's putting it mildly.
Google AI Mode: Hypotheses + Tips on How to Measure Impact for Your Site
AI Mode is out of the lab and into the hands of the public, and we should expect that some version of AI Mode becomes the default search experience on Google wi…
Do You Need to Write Meta Descriptions Anymore? Probably Not.
"Seven out of ten snippets we write never reach a single searcher."
Conversion Rate Optimization (CRO): When to Dial it in (and How to Get Started)
You’ve invested in traffic, your campaigns are running, and your analytics dashboards are full of metrics… but conversions? Not where they should be.
How AI is Changing Paid Search in 2025
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing advanced automation, personalization, and new ad formats that are redef…
Claude MCP + My bad prompts = GOLD
So often I think people think... "Wil, you are good at AI" and I'm like no I'm not, I have two beliefs... 1 - Things are figureoutable
From Scrappy to Strategic: How Vibe Marketing is Redefining the Modern Marketer
Right out of college, I took my English degree and headed into my first marketing agency, ready to put my creativity and excitement to work. My first clients? M…
Closing Our San Diego Office
Opening a second office was scary, I like being close with my people, but we ventured out west and set up an outpost almost 10 years ago in downtown San Diego. …
Are Log Files the New Impressions? How We’re Tracking AI Visibility
AI tools like ChatGPT and Perplexity are influencing decisions, and driving leads… all without providing usage or search data.. So while everyone’s still waitin…