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The 4 types of AI Marketers - AI Minimalists to AI Builders
This post is written September 2025. I tried to balance writing both for people to self assess, but also for leaders to assess their people. This post was large…
It’s Not You! AI Can’t Do Everything (Alone)
Everywhere you look, someone’s telling you that AI can do everything. Just throw your data at it, and it’ll magically spit out insights, predictions, reports - …
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Failed AI Projects: The real ROI isn't on the P&L...
I hope you invest less in AI projects after the MIT report...cause I won't be The MIT report claiming 95% of AI projects have zero return has been making waves,…
AI Blogs Are Mostly Trash (Unless You Build One Like This): How I Use AI Agents to Create Content Faster Without Losing My Voice
I'm great at coming up with ideas, I like doing data-backed studies, and a lot of folks tell me that I’m a pretty good teacher when it comes to new concepts or …
The Growth Plateau: Why Investing in Brand Awareness Is Your Next Strategic Move
After decades in digital marketing, I’ve seen it time and time again. A brand hits a wall. And not because their acquisition strategy isn’t working. On the cont…
Perplexity, Stealth AI Crawling, and the Impacts on GEO and Log File Analysis
AI Tools Are Quietly Skipping Your Robots.txt and Firewall Rules Perplexity AI has been observed using stealth crawling techniques: rotating IPs and ASNs, spoof…
The Next 'Big Thing': AI Browsers & What Marketing Leaders Need to Know Now
Over the last year AI search has rapidly evolved. AIOs, GEO, and even agentic workflows are now a part of almost every marketing conversation. And while we’re s…
Can You Prove the ROI of Programmatic Spend?
For years, companies have leaned more and more into performance marketing as platforms got smarter and data becomes easier to track. Now? The Pendulum swings in…
We Tested Meta's New Incremental Attribution setting on $1M in Ad Spend. Here's How it Works.
Meta started rolling out a new attribution setting to advertisers. If you're running paid on Meta, you might’ve already seen it: “Incremental Attribution”.
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6 Things to Look for in a Digital Marketing Statement of Work (SOW) Before You Sign
Not all Statements of Work are created equal. When you’re hiring a digital marketing agency, the SOW sets the tone for your entire engagement. It is the foundat…
Top TikTok Alternatives for Advertisers in 2025 (With Strategy Tips)
Nothing forces you to think creatively like an entire platform disappearing overnight. After the January scramble during the TikTok blackout, I had to find clie…