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6 Tips to Be a Great Client Partner to Your Agency Team
Have you ever signed a contract with an agency partner only to be disappointed with the outcome? Maybe you felt the agency didn’t deliver on what they promised,…
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Use AI to call your SMEs and create content with substance, not slop
Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a Voice AI agent (VAPI) running on an n8n wor…
Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)
Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are user…
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
One of the biggest advantages of using AI for research is the elimination of unnecessary friction. Users no longer need to open multiple tabs or sift through do…
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Agents or Automations: Using the Right AI Tool for the Right Job
The Problem We Keep Seeing Last week, a team member spent three days building a web scraper in Python via ChatGPT. The kicker? An MCP for web scraping already e…
Use this GPT to self assess your Marketing AI Career Maturity
Every marketer I know is worried about where they are on the "maturity scale" as it relates to AI. "I feel behind when it comes to AI" is something everyone thi…
The Future of AI-Assisted Analytics: Stop Pulling Reports. Start Asking Questions.
If you’ve been in analytics long enough, you know the pain. You're in a meeting, someone asks "Which content drove the most conversions last month?". It seems s…
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
There’s endless hype on the market between the diehard: “Google’s’ traffic is still the dominant force in search by a longshot, why waste your time for the pean…
The Future of CRO: Meet Your AI Experiment Design Agent
CROs have learned over the past decade that “playing it safe” is no longer a safe play. Advancements in technology, shifts in consumer behaviors, and shrinking …
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Most LLM Sentiment Tracking Is Misguided
If you're tracking the sentiment of all LLM outputs in your AI monitoring tool, you're probably measuring the wrong thing.
Social Ads vs. Display Ads: When and How to Use Each for B2B Audiences
Today, B2B companies face the challenge of choosing the right advertising channels to reach their target audience effectively. Two popular options that often co…