Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles

Local SEO: A Guide to Local Search in 2024 | Seer Interactive

Table of Contents: What is Local SEO? Local SERP Anatomy What is NAP and How Does it Impact Local SEO? Local Ranking Factors Google Business Profiles Other Loca…

Guides / Seo / Resources / Pov

What is Robots.txt? A Guide for SEOs | Seer Interactive

What is a Robots.txt File? Robots.txt files are used to communicate to web robots how we want them to crawl our site. Placed at the root of a website, this file…

Seo

Featured Snippets: What Are They and How to Get Them

Oh, featured snippets. Position 0 for the majority of its existence has long mystified marketers, as it is seemingly reserved by Google for the fortunate few. H…

Seo / Tutorials

Your Ultimate SEO Checklist for 2024 | Seer Interactive

Post originally written in December 2022. Updated in April 2024. Step-by-Step Basic SEO Guide Search Engine Optimization is a foundational part of any digital m…

Seo

100+ SEO Acronyms, Terms & Abbreviations Explained

Post originally written in 2020 by Seer Alumni, Zaine Clark Updated in April 2024 by Anthony Schultes SEO Terms, Acronyms & Abbreviations Each industry come…

Guides / Seo

What Pinterest’s New Update Means for Fashion Brands | Seer Interactive

What is Pinterest’s ‘Body Type’ feature? In March 2024, Pinterest rolled out a new ‘body type’ feature allowing users to search for fashion that matches their b…

Paid Media / Ecommerce / Paid Social / Digital Marketing

The Power of Integrated Marketing Campaigns | Seer Interactive

The only consistency in our ever-changing digital marketing world is that it’s always changing. With this in mind, it can be overwhelming for a brand to find an…

Data Strategy / Omnichannel Marketing
chatbot traffic in Google Analytics

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

AI Driven Search Traffic in Google Analytics *Updated March 27, 2024* In August 2023, the Seer team created a dashboard to monitor the growing trend of AI drive…

Ga4 / Ai / Chatgpt / Attribution