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Don’t Blame the AI: Fix Your Workflow for Smarter Results
One of the most frustrating parts about delegating tasks to AI is the inconsistency of results. Some days it feels like you’re working with a genius who can com…
Deep Dive: Tracking How ChatGPT + Search & Others Send Users To Your Site
Are you trying to better understand how searchers are using ChatGPT, Gemini and other AI platforms to find your websites? We sure are!
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Rolling Out AI In Your Agency: A case for de-prioritizing the easy stuff
Every leader has a moment where they have to choose to do something that is the hard way instead of the easy way, sometimes it pays off, sometimes it fails, but…
SWIM Framework | Seer Interactive
AI and search is on everyone’s mind. Clients and prospects alike have been asking us:
Empathy in Action: Sleeping Outside for a Greater Cause
Each year, Seer team members come together for the Covenant House Sleep Out, an experience that brings us face-to-face with the realities faced by young people …
Where to Start: A Post-Election Guide to Volunteering and Advocacy | Seer Interactive
On Wednesday morning, you might have seen this post from Wil Reynolds, Seer’s CEO and Founder, sharing his thoughts after the election results. Wil’s call to ac…
Marketing AI 101: Is ChatGPT sending my website traffic?
I'm hearing a few people talking about my presentation at B2B Forum, specifically related to traffic levels I was showing coming from ChatGPT to my site... so l…
How AI Overviews are Impacting Paid Performance | Seer Interactive
We recently shared How AI Overviews Are Impacting CTR: 5 Initial Takeaways, where Nick Haigler observed that the presence of AI Overviews (AIOs) in search resul…
Opportunity Scores: How to Scale Keyword Governance
Let's talk about something that's becoming a bigger issue as companies grow, acquire new domains, divest of others, etc – keyword governance.
There’s $22 B in programmatic waste - here's how we're fighting back
Warning: I am a search professional and I am a hawk on how we manage client ad budgets, I am not a programmatic guy, but I do have common sense. I don't know ev…
New Pinterest Updates for Improved Advertising | Seer Interactive
On October 1, 2024, Pinterest hosted its annual Pinterest Presents where they showcased amazing new opportunities for brands and advertisers on their platform. …
Merchant Center Next - Tips & Tricks | Seer Interactive
Merchant Center Next was unveiled in 2023 and rolled out to accounts in September 2024. It boasts a revamped version of its popular Google Merchant Center platf…