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Is Your eCommerce Strategy Ready for Visual Search? | Seer Interactive
As humans, sometimes we can’t find the right words to say (or search). With visual searching available through products like Google Lens and Pinterest Visual Se…
Making AI a Part of Your Everyday: From Wellness to Workflows | Seer Interactive
With technology developing faster than you can blink, it’s easy to feel overwhelmed by AI’s potential. The good news? You don’t need to build a CustomGPT or aut…
How AI Overviews Are Impacting CTR: 5 Initial Takeaways | Seer Interactive
Since launching AI Overviews (AIOs) in May, these generative AI search features have been top of mind for search marketers to understand how these new features …
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LinkedIn Document Ads: The Ultimate Guide for Paid Social Marketers | Seer Interactive
If you’re looking to step up your LinkedIn advertising game, Document Ads might be just what you need. This newer ad format lets you share downloadable content—…
Why 2020's SEO KPIs won't work in 2024 in a GenAI & Data Scarce world
Don't believe the SEO Threadboi hype...Most of our websites are getting less traffic from Google, NOT more. The SEO bros showing their KPI (Key Performance Indi…
Marketing Leaders on the Future of AI: Insights from MAICON 2024
At MAICON 2024, some of the best industry leaders gave talks about generative AI. They continuously emphasized the idea that AI is longer a concept of the futur…
Things Meta Advertisers Should Do Before Launching Their Holiday Marketing Campaigns (Part 1) | Seer Interactive
Every year, retail brands pour substantial funds into Facebook and Instagram ads during Q4.. It’s no surprise, since 55% of holiday shoppers said that Meta help…
Maximizing Your ROI: How Strategic Preparation Led to My Successful Internship | Seer Interactive
Introduction After graduating high school in 2024, I was eager to explore internship opportunities. In 11th grade, I had signed up for a Philly-based program ca…
What Non-Retail Brands Should Consider for their Q4 Strategy | Seer Interactive
Have you noticed that all the Q4 planning content out there seems to almost always be E-comm or retail-focused? Well, non-retail advertisers, I see you and this…
Preparing for the Next Wave of Google Algorithm Updates: Predictive SEO Strategies | Seer Interactive
Staying ahead of Google’s algorithm updates is important for any SEO strategy. Each time Google releases a new update or there are fluctuations within search re…
How Generative AI is Transforming SEO Content Creation in 2024 | Seer Interactive
Generative AI has become the BIG thing in digital marketing. It feels like you can’t escape it, and it’s here to stay. Generative AI is influencing everything f…
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Optimizing for Bing’s AI-Powered Search | Seer Interactive
AI continues to drive significant change in the search marketing. While Google has long been the primary focus for SEOs, new advancements and releases from comp…