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Making AI Work for Marketing Teams: What We’ve Learned (So Far)
Digital Marketing hasn’t seen a shake-up this big since the evolution of mobile.
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The Evolution of Search: How Google's Multitask Unified Model (MUM) Impacts SEO | Seer Interactive
The Evolution of Search: How Google's Multitask Unified Model (MUM) Impacts SEO It's no secret that in the past couple of years, search has changed drastically.…
Ultimate Guide to Mastering Performance Max & Maximizing Your Google Ads Strategy | Seer Interactive
Marisa Rosso Chris Evans David Lacamera Bethany Driskill Jess Henderson Hayley Cornelius Rose Neukam Brittany Sager Rene Radloff
Voice Search Optimization: 3 AI Driven Opportunities for 2025
We’ve talked about voice search before. We told you not to focus your SEO strategy on voice search in 2017, and again in 2020. Fast forward to 2024, a lot has c…
What is Generative Engine Optimization (GEO) & how does it impact SEO?
It’s Just Modern SEO, or is it? At Seer, we have always been in the “helping people get answers" business. Generative AI search has promised to change the way p…
How to Up Your Audience Research Game With AI
In today's environment, understanding your audience is integral for creating products and services that truly meet their needs. Audience research provides inval…
Navigating the Shift from Traditional Search to LLMs: A Practical Guide
Marketers face new challenges and opportunities as the search landscape changes with the rise of Large Language Models (LLMs) and Chatbots like ChatGPT. While o…
Top Challenges In B2B Paid Media & How To Solve Them | Seer Interactive
B2B marketers face several significant challenges in paid media marketing. From measuring ROI to managing limited budgets and aligning marketing efforts with sa…
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How to Write Better ChatGPT Prompts (Don't Overthink It!)
A Guide to Prompting: What You'll Learn Prompting best practices for getting what you want from ChatGPT. Discover practical examples for everyday tasks. Trouble…
RIP Google's 3rd party Cookie Solution & What It Means for Digital Marketers
Yesterday, in a somewhat unsurprising turn of events, Google reversed its decision to deprecate third-party cookies in Chrome. This marks the fourth change of h…
What is Google Discover & How Do I Optimize for it? | Seer Interactive Insights
Google Discover is a personalized content feed that delivers articles, videos, and other content based on a user's interests and search history. Discover surfac…
What is Search Intent? | Seer Interactive
Post originally written in May 2022. Updated in July 2024 by Anthony Schultes with SME input from Wil Reynolds, Jackie Schluth, Emily West, and Greg Smolarski S…