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Seerfest 2020 Recap #2: You Are Not Your Audience
Seerfest 2020: Worldwide Recap Our 3rd annual digital marketing conference, Seerfest, went virtual this year for the first time! For those who missed the event,…
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
PPC Conversion Tracking 101: Setting Up Tracking
Conversion tracking is key But Emmilly, I’m not in Analytics. Why should I care about conversion tracking?
How To Calculate Digital Marketing ROI Using A 10-K
Why Should You Calculate ROI for Digital Marketing? How often has this happened to you? You’re about to have a meeting with someone on the client-side who doesn…
Traffic Arbitrage: How Coupon Sites Cause Friction In Your Customer’s Experience
The Costs of Saving Money Customers love to save money. Brands love to offer promotions and discounts. It’s a harmony as good as peanut butter and chocolate. Ye…
Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times
This is a strategy from Tearing Up Your 2020 Plan:
Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19
This is a strategy from Tearing Up Your 2020 Plan:
Business Acumen 101: 5 Concepts Every Marketer Needs To Know
What is Business Acumen? What is “business acumen”? I didn’t really know, until I read What The CEO Wants You To Know by Ram Charan. In the book, Charan outline…
COVID-19 Impacts on the Travel & Hospitality Industry
What Happened? The travel industry as a whole is one of the most impacted by COVID-19, with a projected $910 billion hit to the U.S. economy according to Forbes…
Digital Marketing Checklist Template: Business Impact of COVID-19
Once stay at home orders went into effect to help stop the spread of COVID-19, consumer behavior and client priorities shifted seemingly overnight, making us re…
Digital Marketing During Times of Crisis
Building the Capacity to Survive in a New Reality Our world turned upside down recently — forcing companies across the globe to adapt and revise. Armed with dat…
4 Digital Advertising Tips for Franchises
There’s Always a Job To Be Done What does a gym with 10 locations have in common with a fast-food chain of over 13,000 locations? They both offer a good or serv…
How to Structure Your Account for Smart Bidding Success
Yay, You’ve Picked An Automated Bidding Strategy And the client is on board to test! But before hitting start on your campaign experiment, ask yourself if your …
How to Create Marketing Efficiencies Through Data & Team Integration
Tell me if this sounds familiar: your fiscal year budgeting cycle approaches and you’re faced with the conundrum of how to exceed your marketing goals with a fl…