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Why Consumer Connection is Important for Brands
This post was written by: Yuzuka Akasaka, based on Seerfest 2022.
How to Transform Your Brand Inside Out
Seerfest 2022 Session Recap In 2022, customers care about more than just the product or service you are selling. They care about your brand - what you stand for…
The Pattern of Privacy in Digital Marketing & Advertising
Learn How We Got Here Understand the Pattern of Privacy & Align with Stakeholders Educate yourself & your team on why this shift is happening now, and w…
Ask an Influencer: How Can Brands Leverage UGC for Marketing?
User Generated Content ("UGC") is one of today's hottest topics in digital marketing. Taking content created by customers (organic UGC) or influencers (influenc…
Planning Your 2022 Marketing Calendar (with BONUS Template)
2022 Marketing Campaign Planning Our 2022 marketing calendar is a planning tool to help marketing teams plot out their campaigns throughout the year.
Why Is It Important to Display Data in a Visual Way?
Data visualization can make it easier to communicate and interpret data that is difficult to understand -- as it helps humans comprehend meaning, reveal pattern…
How to Change Roles within a Company
So, you’re thinking about switching teams? I’ve been there! I’ve been at Seer for almost 5 years now, and at the beginning of 2021, I decided I would switch fro…
How to Create a Seamless Out of Office Plan | Seer Interactive
According to Gallup, nearly 76% of employees experience burnout at least once. While everyone’s idea of rejuvenation is different, the majority of people can ag…
Social SEO: How SEO and Paid Social Media Can Work Together
What is Social SEO? In the world of digital marketing, we know how important it is to gain visibility and attract relevant traffic from multiple channels. From …
Conversion Tracking in a World Without Cookies
Balancing Measurement Needs While Respecting User Privacy Measurement is a fundamental component of digital marketing used to determine ROI across media channel…
Types of TikTok Ads & How to Use Them
Why Advertise on TikTok? Since TikTok is so new, and there's such a limited amount of information out there about it -- many marketers feel unsure about adverti…
What is Influencer Marketing?
If you had suggested launching an influencer campaign to your marketing department 10 years ago, you likely would have been greeted with blank stares. The word …
Transferable Skills: How to Get a Job in Digital Marketing Right Out of College
You’ve picked up a lot in the past few years of college, even if you don’t realize it. No matter what you actually majored in, you’ve got plenty of valuable ski…
The Seer YouTube Video Marketing Guide
From music videos to cooking tutorials to yoga and more, YouTube has a video and channel for nearly every interest. The platform offers an easily-accessible way…
Who Needs to Prepare for a Cookie-Less Future?
What’s Happening to Cookies? Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which m…