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Digital Marketing Guide for Nonprofits
What is a Digital Marketing Plan for Nonprofits? Why do Nonprofit Organizations Need Digital Marketing? 10 Digital Marketing Tips for Nonprofits 1. Define Goals…
Seer Interactive’s Top 10 Most-Read Blog Posts of 2019
As 2019 starts to wrap up, and 2020 planning is upon us, we’ve compiled our top 10 blog posts of the year (in case you missed ‘em). Check out the posts that our…
Google Keyword Planner: A How-To Guide
This post was written by Kevin Zabel, one of our Fall 2019 Digital Marketing interns.
Should You Be Using Microsoft Advertising?
There’s no denying it: The world of search revolves around Google. The search engine behemoth retains the majority of the search engine market share, and, to no…
Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of…
Bot Farms, Fraudulent Websites, and Display Advertising
The most profitable campaigns in digital marketing are not managed by advertisers, whether in-house, freelancer, or global agencies. Rather, the most profitable…
New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines.
A Guide to Power BI: Big Data for Digital Marketers
What is Power BI? Power BI is a business analytics tool from Microsoft. You can connect multiple datasets and create interactive visualizations for reports and …
eCom in the Wild: Ritual Vitamins
As a marketer, I’m always impressed when a brand is able to target me and move me through their funnel to the point of conversion. Having an in-depth knowledge …
OK, Google: Should I Focus on Voice Search in 2017?
Answer: No. Not if you want to hit your 2017 goals.
The Redesign Timeline: When and How to Engage Analytics, PPC, and SEO in Redesign Plans
What better way to start the new year than with plans for a new site? We all go through redesigns. Whatever the reason, a decision is made to go through an over…