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Dear Analyst: I have 10 questions a day & only ask you 1. With AI, I answer all 10 without you, it's time for a career convo.
Note: This is intended to be a real, raw, honest post. Not full of doom and gloom, but of what you need to do when your C-levels and VPs read posts like these. …
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An Olympic-Sized View into How LLMs Actually Think
TL;DR Seer tracked how seven major LLMs updated their answers during the 2026 Winter Olympics, and 97% of web-enabled models picked up breaking news the same da…
What Marketers Should Know About AI in the Ecommerce & Advertising Landscape: Q1 2026
Key Takeaways OpenAI will introduce advertising, giving ecommerce brands new ground to test out Google now allows brands to surface offers directly in AI Mode’s…
AI Visibility is a Vanity Metric, here's how to tell your boss
Post written Jan 29 2026 TL;DR AI visibility on its own is a vanity metric, because answers change by prompt and person, and no AI platform reports rankings or …
Do your AI Search & SEO KPIs need a 2026 upgrade? Yup.
Post written Jan 27, 2026
Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Query fan-outs are one of the most talked-about elements in AI-Search, which makes sense considering the level of insight they can give us into why AI models me…
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
TL;DR AI answers claimed Seer had “high account manager turnover” 67 times in three months, but Seer’s actual team retention rate is 79.2%. The claim traced to …
ChatGPT Changed Their Algorithm 46 Days Before Announcing Ads
After ChatGPT's January 16 ad announcement, we looked at the data. What we found was remarkable: the algorithm had been changing since December 1. This is the f…
Our AI slack channel had 9,828 posts - this 3 prompt agent moved it from overwhelming to actionable
9,828 messages is 25 messages a day… and that's from just a single channel.
AI Models Provide Incorrect Phone Numbers 36% of the Time: Here’s What You Can Do
TL;DR AI models gave a phone number for 91% of branded prompts, but only 64% matched the brand’s customer service page, so AI got the number wrong 36% of the ti…
From Tax Credit to Community Support: How Seer Backed Orgs Helping Immigrants
This summer, The Big Beautiful Bill gave Seer a six-figure R&D tax credit. Our CFO shared this news with me and said we had the opportunity to do something …
What's The Impact of Google's AI Changes on Holiday Shopping?
We analyzed 90,000 gift-related prompts across Gemini, AI Mode, and AI Overviews. The growing usage of AI platforms has been a consistent conversation throughou…