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The Listicle Window Is Closing in AI Search: 30% Decline MoM
Self-serving listicles have been one of the most visible and prevalent tactics for brands to gain visibility and citations in AI Search.
How Marketers Must Prepare for Agentic Commerce in 2026
TL;DR: There are actionable steps marketers can take today to prepare for agentic commerce Agentic commerce will impact all commercial activity on the Internet,…
What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?
This post was originally published in August 2024 and refreshed in February 2026. TL;DR Generative engine optimization (GEO) is the work of making your brand vi…
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Dear Analyst: I have 10 questions a day & only ask you 1. With AI, I answer all 10 without you, it's time for a career convo.
Note: This is intended to be a real, raw, honest post. Not full of doom and gloom, but of what you need to do when your C-levels and VPs read posts like these. …
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An Olympic-Sized View into How LLMs Actually Think
TL;DR Seer tracked how seven major LLMs updated their answers during the 2026 Winter Olympics, and 97% of web-enabled models picked up breaking news the same da…
What Marketers Should Know About AI in the Ecommerce & Advertising Landscape: Q1 2026
Key Takeaways OpenAI will introduce advertising, giving ecommerce brands new ground to test out Google now allows brands to surface offers directly in AI Mode’s…
AI Visibility is a Vanity Metric, here's how to tell your boss
Post written Jan 29 2026 TL;DR AI visibility on its own is a vanity metric, because answers change by prompt and person, and no AI platform reports rankings or …
Do your AI Search & SEO KPIs need a 2026 upgrade? Yup.
Post written Jan 27, 2026
Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Query fan-outs are one of the most talked-about elements in AI-Search, which makes sense considering the level of insight they can give us into why AI models me…
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
TL;DR AI answers claimed Seer had “high account manager turnover” 67 times in three months, but Seer’s actual team retention rate is 79.2%. The claim traced to …
ChatGPT Changed Their Algorithm 46 Days Before Announcing Ads
After ChatGPT's January 16 ad announcement, we looked at the data. What we found was remarkable: the algorithm had been changing since December 1. This is the f…
Our AI slack channel had 9,828 posts - this 3 prompt agent moved it from overwhelming to actionable
9,828 messages is 25 messages a day… and that's from just a single channel.