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AI Models Provide Incorrect Phone Numbers 36% of the Time: Here’s What You Can Do
TL;DR AI models gave a phone number for 91% of branded prompts, but only 64% matched the brand’s customer service page, so AI got the number wrong 36% of the ti…
From Tax Credit to Community Support: How Seer Backed Orgs Helping Immigrants
This summer, The Big Beautiful Bill gave Seer a six-figure R&D tax credit. Our CFO shared this news with me and said we had the opportunity to do something …
What's The Impact of Google's AI Changes on Holiday Shopping?
We analyzed 90,000 gift-related prompts across Gemini, AI Mode, and AI Overviews. The growing usage of AI platforms has been a consistent conversation throughou…
Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World
TL;DR AI Search User Testing is a Seer service that watches real people research and decide with ChatGPT, Gemini, and Google to learn why they prompt and click.…
From PMax to AI Max: What to Consider Before Testing
Google is rewarding advertisers who lean into broad match with Smart Bidding, AI Max, and Performance Max — with access to brand new inventory in AI-driven plac…
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Which AI Visibility Tracker Is Right for Me? The AI Search Maturity Model
TL;DR The right AI visibility tracker depends on your team’s AI search maturity; as of December 2025, Seer uses Scrunch as its primary tracker and Peec.ai as ba…
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
TL;DR The three AI search KPIs Seer recommends brands track are AI Signal Rate, Answer Accuracy Rate, and AI-Influenced Conversion Rate: be seen, believed, and …
Initial Research: Gemini 3 Query Fan-Outs
Google announced the release of Gemini 3 this week, and it came with some major advancements in reasoning, multimodal understanding, and agentic capabilities. B…
Goodbye Performance Review Fatigue: How Our HR Team Built an AI Assistant That Works
At Seer, we don’t do performance reviews just to check a box. They’re core to how we invest in people and live out our values. But that level of care and detail…
AIO Impact on Google CTR: September 2025 Update
This research is the second installment of a series: v1 of our CTR Study: January 2024 through January 2025. v3 of our CTR Study: January 2024 through February …
Study: How do stadium sponsorships impact localized AI visibility?
There are plenty of studies exploring how digital metrics influence AI visibility, but what about traditional marketing campaigns and investments?
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6 Tips to Be a Great Client Partner to Your Agency Team
Have you ever signed a contract with an agency partner only to be disappointed with the outcome? Maybe you felt the agency didn’t deliver on what they promised,…