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Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World
TL;DR Most AI tracking covers unbranded prompts, but real buyers often name brands: in one Seer client study, up to 44% of prompts included a brand. Prompts lik…
From PMax to AI Max: What to Consider Before Testing
Google is rewarding advertisers who lean into broad match with Smart Bidding, AI Max, and Performance Max — with access to brand new inventory in AI-driven plac…
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Which AI Visibility Tracker Is Right for Me? The AI Search Maturity Model
TL;DR The right AI visibility tracker depends on your team’s AI search maturity; as of December 2025, Seer uses Scrunch as its primary tracker and Peec.ai as ba…
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
TL;DR The three AI search KPIs Seer recommends brands track are AI Signal Rate, Answer Accuracy Rate, and AI-Influenced Conversion Rate: be seen, believed, and …
Initial Research: Gemini 3 Query Fan-Outs
Google announced the release of Gemini 3 this week, and it came with some major advancements in reasoning, multimodal understanding, and agentic capabilities. B…
Goodbye Performance Review Fatigue: How Our HR Team Built an AI Assistant That Works
At Seer, we don’t do performance reviews just to check a box. They’re core to how we invest in people and live out our values. But that level of care and detail…
AIO Impact on Google CTR: September 2025 Update
This research is the second installment of a series: v1 of our CTR Study: January 2024 through January 2025. v3 of our CTR Study: January 2024 through February …
Study: How do stadium sponsorships impact localized AI visibility?
There are plenty of studies exploring how digital metrics influence AI visibility, but what about traditional marketing campaigns and investments?
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6 Tips to Be a Great Client Partner to Your Agency Team
Have you ever signed a contract with an agency partner only to be disappointed with the outcome? Maybe you felt the agency didn’t deliver on what they promised,…
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Use AI to call your SMEs and create content with substance, not slop
Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a Voice AI agent (VAPI) running on an n8n wor…
Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)
Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are user…
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