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What If the Best GEO Strategy Is the One You Stopped Investing In?
TL;DR Of 37 digital signals tested against ChatGPT visibility for 62 brands, only five held up in more than one industry, and domain authority led them all. The…
The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics has always been a game of incomplete information. We've never had the full picture. We just got comfortable pretending we did.
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, Chat…
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Meet Our AI-Powered Consultant Keeping Client Account Tasks on Track
One year ago, we had a big problem: we’d let an increasing amount of basic account management responsibilities slip. Emails that were received but not acknowled…
GEO Experiment: How AI highlighted the 1 bad review we got in 24 years
TL;DR One 2018 review copied across sites like Clutch led AI to say Seer has “high account manager turnover,” though Seer’s real team retention is 79.2%. The ph…
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LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
You are probably funding your competitors’ recommendations without realizing it.
9 Tips To Optimize Your Google Shopping Feed
A simple product listing is not enough for brand visibility anymore. In 2026, with Performance Max, AI, and smart bidding deciding who sees what, your product f…
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Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…
This is the AI prompt you need to track and aren't
TL;DR Most AI tracking covers unbranded prompts, but real buyers often name brands: in one Seer client study, up to 44% of prompts included a brand. Prompts lik…
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Upper-Funnel Marketing Finally Has Proof: What Google's Attributed Branded Searches Feature Means for Marketers
When’s the last time your performance strategy created demand?
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What Google's New Universal Commerce Protocol (UCP) Means for Marketers
Think about how Amazon delivers ads today. If you search for a product and the brand you want isn’t there, you don’t get something irrelevant. You get the next …
Query Intent Drives a 5X Gap in Financial AI Overviews
Key Takeaways We hypothesized that Google AIOs appear less often for “higher stakes” finance topics — this was not the case Instead, we found AIO presence of fi…