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How we built an agentic loop to improve every skill in our company, instantly
TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no …
27 GEO RFP questions you should be asking in 2026
We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the qu…
How an intern 10x'ed impressions with 1 AI experiment
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions …
My GEO Strategy & Consulting Tool is open sourced
This GEO consulting tool is built for strategists who struggle, like me, to articulate what tactics we have to deploy in GEO against what expectations should be…
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Can a prompt undo years brand building? Our AI interview tests say yes
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…
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The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand
If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.
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Selecting the right prompts for AIO / GEO tracking could use a human touch
The Stats We compared the earliest UX reports we did against the most recent one we did, the data is messy, but here is what we're seeing in terms of how people…
The 5 Stages of AI Marketing Maturity (with examples)
I am fascinated by the future. I also am worried about it.
The Problem & The Fix on GEO case studies promising results in 1 week
CMOs and leaders are having boards and CEO’s breathing down their necks, tons of pressure, and when they hear “we can get you AI visibility results in 1 week" f…
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Buying ads on ChatGPT? Why you should check organic reputation first!
Most paid teams are approaching LLM ads the way we approach any new placement:
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Seer Interactive Launches Local GEO Academy
Yes, we're paying young people to learn and test improving AI results A lot of companies right now are cutting entry-level roles. Some are replacing them with A…
GEO Experiment: How AI highlighted the 1 bad review we got in 24 years
How this GEO experiment came to be Nick Haigler alerted me to a review that was showing up on a ton on the branded prompts he was tracking for Seer. So I went i…