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Google Analytics 360 vs Adobe Analytics: Key Differences | Seer Interactive
Disclaimer: Seer is a certified GA 360 reseller & Adobe Community Solution Partner.
How to Prepare Your Analytics for a Website Domain Migration
Prep Your Analytics for a Domain Migration When migrating your site to a new domain, adding a new subdomain, or adding redirects to your site, there can be vari…
How to Monitor Your Google Analytics Data Using Custom Alerts
What are Google Analytics Custom Alerts? The Custom Alerts feature in Google Analytics helps to take a proactive approach to monitoring your data, without needi…
New Users vs New Visitors in Google Analytics | Seer Interactive
Discrepancies in the New vs Returning Users Behavior Report You might have looked at your Behavior > New vs Returning users report in Google Analytics (GA) a…
Google Analytics App+Web FAQs Answered
In 2019, Google announced the introduction of App+Web. If you’re looking for an in-depth overview of App+Web check out our post over here.
Mastering Ecommerce Data Analysis: A Comprehensive Guide | Seer Interactive
You did it. Your site is tagged for Enhanced Ecommerce. You’ve turned on Enhanced Ecommerce in your Google Analytics view. Even better: you trust your data!
Moving Forward After ‘Service Provider’ and ‘Network Domain’ Removal from Google Analytics
The Backstory On February 4th, Google Analytics (GA) deprecated the Service Provider and Network Domain dimensions. This also abruptly ended the ability to filt…
Understanding Network Domain Service Provider Deprecation | Seer Interactive
If you're already aware of these 2 metrics being deprecated, and you're looking for ways to combat it in your reporting, read my newest blog post (published Mar…
Excluding Internal Traffic from Google Analytics Data
NOTE: The instructions below are the most up to date for 2020. However, we wrote a blog post back in 2013 that is still worthing checking out here!
Google Analytics 360: Get a Bird’s Eye View with Rollup Reporting
What is Roll-Up Reporting in GA 360? Roll-Up reporting combines data from multiple Google Analytics properties and lets you view them in a single one.
How to Integrate Google Analytics 360 & Salesforce Marketing Cloud
While many digital marketers are familiar with closing the loop between GA 360 + Salesforce Sales Cloud by now - some still aren’t aware of the Google Analytics…
Google Analytics 360 Integrations Guide
Although all of Google’s solution products are good on their own, they become even better when paired together with the premium version of Google Analytics - An…
Google Analytics App + Web – The New Frontier In Digital Analytics?
This post was written by Catherine Blake and Michael Sherrod.
Introduction to Search Ads 360 and Display & Video 360
What are Search Ads 360 and Display & Video 360? After Google rebranded its suite of DoubleClick digital marketing products, this has been a common point of…
A Perfect Pair: Analytics 360 & Optimize 360
Why Use a Marketing Testing Tool? For a refresher on the marketing testing tool, Google Optimize 360, and its capabilities compared to the free version Google O…
Understanding Google Data Studio Sampling | Seer Interactive Insights
Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics.