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Why Consider Google Analytics 360: Top 4 Reasons | Seer Interactive
Google Analytics 360 has been a valuable, premium option for many enterprises that loved much of what GA had to offer but that needed premium support. But for s…
When Universal Analytics Will Officially Stop Collecting Data
Universal Analytics Will Officially Stop Collecting Data in 2023 Google has put deadlines in place for all users to switch to Google Analytics 4:
GA4 and BigQuery: The Dynamic Duo
GA4 and BigQuery: Now Accessible for All Gone are the days when only GA360 users had access to the native BigQuery integration. Even users on the free version c…
GA4: Understanding Expanded and New Default Channel Groupings | Seer Interactive Insights
New Default Channel Groupings in GA4 Google recently announced that they were expanding definitions, as well as creating some new definitions, for default chann…
GA4 New Advertising Report Features
Google Analytics is kicking off July with a bang by releasing a bunch of new features for GA4. They are currently in the GA4 Demo Account if you want to play wi…
What is Data-Driven Attribution in Google Analytics?
Attribution is the “great white whale” of any digital analytics effort.
How to Set Up GA4 Web Tracking
With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to kno…
Optimize 360 vs Optimizely: Which is Right for Enterprise Testing?
So, you've been using a free A/B testing and personalization tool and now you’re ready to put your money where your mouth is ...
Google Analytics Guide: Remarketing Audiences
This post was written by Claire Dabney & Sonika Chandra.
How to Use the GA4 Demo Account
It's been awhile since Google first introduced Google Analytics 4 aka "GA4" to the public back in October 2020 (ICYMI, read our post here).
5 Seer Panelists Take On Your Hottest GA4 Questions | Seer Interactive
Recap Google Analytics 4 (GA4) is an overhaul of Universal Analytics (UA). Over the next few years, everyone using Google Analytics will need to switchover to G…
6 Reporting Challenges Solved by Restructuring Your Google Analytics Account
Is your Google Analytics account full of properties and views you don’t even use?
10 Reasons Your Google Analytics Data May Not Match Other Sources | Seer Interactive Insights
Google Analytics is a powerful tool providing more insights about what our users do online now more than ever. This with far more accuracy than was available fo…
Demystifying Google Analytics 4 FKA App + Web
This post was originally published in October 2020. Last updated May 2021.
A Marketer's Guide to Google Analytics 360
GA vs GA 360 Standard (Free) In 2005, Google launched Google Analytics (GA), a free solution to our analytics problems – setting the foundation for digital repo…