.png)
.png)
Google Marketing Attribution (Finally!) Explained
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both on- and …
Custom Tables in Google Analytics 360: When to Use Them & How
Let’s start with the basics What is a Custom Table in GA360 and why should I use it? Google Analytics may sample your data (including 360 - yes, sampling can st…
How to Calculate Google Analytics Goal Values
While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on p…
Google Optimize 360 vs Optimize: What You Need to Know
Google Optimize is a free testing tool that natively integrates with Google Analytics. "Optimize" allows you to easily run tests on your website, starting from …
Going Premium: Is Google Analytics 360 Worth It?
Google Analytics Overview In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems - setting the landscape to digital reporting…
How to Track User Journey with Custom Funnels in GA 360
Users can navigate most sites in a nearly infinite set of combinations. If you don’t have a set way to approach this more complex data, tying back how users got…
Cross Device Reporting in Google Analytics: What it is & How to Use it
TL;DR - A new Google Analytics feature, enhanced cross device reporting, brings insight into their user tracking across mobile, tablet, and desktop, creating a …
GTM Tip: Tracking GTM Version and ID as a Custom Dimension | Seer Interactive Insights
Have you ever had the nightmare of opening your Google Analytics (GA) account to find that the data you were interested in stopped tracking? Maybe it was an eve…
What is Google Tag Manager and What Does It Do?
If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can ele…
Measure Marketing Impact with Google Attribution 360
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming fa…
How To Find & Fix These 3 Red Flags In Your Google Analytics Data
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing…
Getting Started with GA 360 + Salesforce Integration
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales an…
Cleaning Up Query Parameters in Google Analytics | Seer Interactive
What are URL Parameters and Query Strings? URL parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are …
Turning ‘Time on Site’ from a Vanity Metric to an Actionable One
Time is the most sought after resource on the web, short of an actual sale. But why?
What is Dark Traffic in Google Analytics? Direct Traffic, and That’s Okay
What is Direct Traffic? We’ve all seen “Direct Traffic” in our Google Analytics reports. (direct) / (none) or just “Direct” traffic. Most people have the wrong …
Data Studio Tips for Non-Designers
Google Data Studio is a fantastic, free alternative to the Google Analytics Dashboards that are actually useful! One of the nicest things about Data Studio is t…