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What Is AI Saying About Your Brand? Develop a Brand Canon and Find Out.
TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks fa…
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…
The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics has always been a game of incomplete information. We've never had the full picture. We just got comfortable pretending we did.
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The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, Chat…
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Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…
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Dear Analyst: I have 10 questions a day & only ask you 1. With AI, I answer all 10 without you, it's time for a career convo.
Note: This is intended to be a real, raw, honest post. Not full of doom and gloom, but of what you need to do when your C-levels and VPs read posts like these. …
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An Olympic-Sized View into How LLMs Actually Think
TL;DR Seer tracked how seven major LLMs updated their answers during the 2026 Winter Olympics, and 97% of web-enabled models picked up breaking news the same da…
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
TL;DR The three AI search KPIs Seer recommends brands track are AI Signal Rate, Answer Accuracy Rate, and AI-Influenced Conversion Rate: be seen, believed, and …
The Future of AI-Assisted Analytics: Stop Pulling Reports. Start Asking Questions.
If you’ve been in analytics long enough, you know the pain. You're in a meeting, someone asks "Which content drove the most conversions last month?". It seems s…
Your Attribution Authority: A Guide For Taking Back Control
Where Are We Now Marketing accountability is at an all-time high, yet many marketers are more in the dark than ever. With increasing pressure to prove impact, 3…
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The ABC’s of Marketing Measurement: A Future Ready Framework
Marketers are hoarders. No, not of branded swag or email subscribers—but of data.
The AI Learning & Adoption Loop: Are You In, On, or Out of the AI Revolution? | Seer Interactive
Generative AI Use Disclosure: This blog post was edited and optimized with AI, but the final output was generated by me, a human.