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The Problem & The Fix on GEO case studies promising results in 1 week
CMOs and leaders are having boards and CEO’s breathing down their necks, tons of pressure, and when they hear “we can get you AI visibility results in 1 week" f…
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Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand
The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…
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Seer Interactive Launches Local GEO Academy
Yes, we're paying young people to learn and test improving AI results A lot of companies right now are cutting entry-level roles. Some are replacing them with A…
Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics
While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts.…
How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…
What If the Best GEO Strategy Is the One You Stopped Investing In?
Everyone in marketing is talking about AI visibility right now. Every agency deck, every conference keynote, every LinkedIn post is telling you to "optimize for…
GEO Experiment: How AI highlighted the 1 bad review we got in 24 years
How this GEO experiment came to be Nick Haigler alerted me to a review that was showing up on a ton on the branded prompts he was tracking for Seer. So I went i…
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Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…
This is the AI prompt you need to track and aren't
"I'm choosing between 2 PR firms, I am a technology company focused on Generative Engine Optimization for Seer. I'm tasked with picking an agency that can help …
What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?
This post was originally published in August 2024 and refreshed in February 2026. It’s Just Modern SEO — or Is It? Generative AI search is changing the way peop…
AI Visibility is a Vanity Metric, here's how to tell your boss
Post written Jan 29 2026