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GEO Experiment: How AI highlighted the 1 bad review we got in 24 years
How this GEO experiment came to be Nick Haigler alerted me to a review that was showing up on a ton on the branded prompts he was tracking for Seer. So I went i…
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Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…
This is the AI prompt you need to track and aren't
"I'm choosing between 2 PR firms, I am a technology company focused on Generative Engine Optimization for Seer. I'm tasked with picking an agency that can help …
What Is Generative Engine Optimization (GEO) & How Does It Impact SEO?
This post was originally published in August 2024 and refreshed in February 2026. It’s Just Modern SEO — or Is It? Generative AI search is changing the way peop…
AI Visibility is a Vanity Metric, here's how to tell your boss
Post written Jan 29 2026
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
One of the biggest advantages of using AI for research is the elimination of unnecessary friction. Users no longer need to open multiple tabs or sift through do…
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
Picture this. You are sitting post Thanksgiving surrounded by friends and family. The conversation drifts towards AI, because at some point it will. When it doe…
Study: How do stadium sponsorships impact localized AI visibility?
There are plenty of studies exploring how digital metrics influence AI visibility, but what about traditional marketing campaigns and investments?
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Perplexity, Stealth AI Crawling, and the Impacts on GEO and Log File Analysis
AI Tools Are Quietly Skipping Your Robots.txt and Firewall Rules Perplexity AI has been observed using stealth crawling techniques: rotating IPs and ASNs, spoof…