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AI Visibility is a Vanity Metric, here's how to tell your boss
Post written Jan 29 2026
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
One of the biggest advantages of using AI for research is the elimination of unnecessary friction. Users no longer need to open multiple tabs or sift through do…
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
Picture this. You are sitting post Thanksgiving surrounded by friends and family. The conversation drifts towards AI, because at some point it will. When it doe…
Study: How do stadium sponsorships impact localized AI visibility?
There are plenty of studies exploring how digital metrics influence AI visibility, but what about traditional marketing campaigns and investments?
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Perplexity, Stealth AI Crawling, and the Impacts on GEO and Log File Analysis
AI Tools Are Quietly Skipping Your Robots.txt and Firewall Rules Perplexity AI has been observed using stealth crawling techniques: rotating IPs and ASNs, spoof…
What is Generative Engine Optimization (GEO) & how does it impact SEO?
It’s Just Modern SEO, or is it? At Seer, we have always been in the “helping people get answers" business. Generative AI search has promised to change the way p…