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Tearing Up Your 2020 Plan – Part I: Opportunities to Change with the Times
This is a strategy from Tearing Up Your 2020 Plan:
Tearing Up Your 2020 Plan – Part V: How is Your Customers’ Language Changing?
This is a strategy from Tearing Up Your 2020 Plan:
Tearing Up Your 2020 Plan – Part III: Estimating Demand for Your Business During COVID-19
This is a strategy from Tearing Up Your 2020 Plan:
Let’s Talk About Listening: How To Communicate Effectively in a Remote Based World
Let's talk about listening. Listening is a skill. It’s not an automatic human function like a heartbeat. It takes effort, work, focus, and if you’re going to do…
We Analyzed 331K Display Placements and Found 165K to Negate
Tracy McDonald, Jason Stinnett, Alex Murrietta, and Ally Rosencrans also contributed to this post.
Looker Studio Template for Monitoring Regional Trends During Reopenings
In the past ~two months since the national stay-at-home order was declared, we’ve seen businesses scramble to adapt to rapidly changing customer demands and beh…
COVID-19 Impacts on the Travel & Hospitality Industry
What Happened? The travel industry as a whole is one of the most impacted by COVID-19, with a projected $910 billion hit to the U.S. economy according to Forbes…
Need to Update Your Users? Google Optimize Launches New Website Banner
Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date com…
Google Shopping Introduces Free Product Listings
What You Need to Know Google announced on 4/21/2020 that they are advancing their plans to introduce free product listings into Google Shopping before the end o…
A Local Business Guide to Boosted Instagram Posts
The Current State of Local Advertising A friend of mine flagged this to me:
How to Mentally Unplug When Your Home is Your Office
For those who are fortunate enough to be employed during these uncertain times, working from home has suddenly become the new-norm. While organizations like See…
Why Marketers Need to Keep Up SEO Efforts During COVID-19
Why You Need to Keep Up SEO Efforts During COVID-19 Back in 2008, as the economic downturn began, Rand Fishkin published a blog post on Moz highlighting an upti…