VIRTUAL

The Future of Digital is at the Intersection of UX and SEO

Nov 19, 2020

The Future of Digital is at the Intersection of UX and SEO

Learn how the convergence of UX and SEO can help create better digital experiences at a time when online presence matters more than ever.

This joint webinar with Think Company and Seer Interactive will help leaders understand how to create better digital experiences at a time when online presence matters more than ever.

 

Key Takeaways

Earlier this year, Google announced a change to its search algorithm that takes page experience into consideration when making decisions about a website’s authority.

Sunkwon, Sharon, and Denise joined together to explain the update, its potential impact, and suggested processes you can put into action today to mitigate poor page experience. Jump into the recap:

  1. SEO and UX teams are working together to achieve the same goal: To create the best experience, SEOs and UXs will need to align on user intent and create accessible content that doesn’t effect page speed on all devices.
  2. Company-wide support is needed early on: It’s important to loop in and ask for alignment and feedback from divisions like Business, SEO, Creative, Analytics, Legal, and Development teams early on.
  3. There’s a new workflow to SEO/UX collaboration: The team offers a suggested roadmap to breakdown those silos from discovery through implementation.

 

Read Seer’s POV

Our team of practitioners share their expert opinions on what to look out for and how you can best prepare to mitigate any impact to your pages.

Read Now


Get notifications about future virtual events, webinars, and live Q&A’s — subscribe to our newsletter: