eCommerce CRO: Scientifically proven tactics to increase your CVR

Rafael Damasceno, Seer's Director of CRO, shares our scientifically validated, underused strategies for significant eCommerce conversion rate growth ahead of Q4 in this webinar from June 15, 2023.

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Proven strategies for boosting eCommerce conversion rates

In the competitive world of eCommerce, conversion rates are king. Today, we're diving deep into proven strategies to help you optimize your online store and boost those all-important conversion rates. These tactics cover five key areas: your home page, category page, search results page, product page, and checkout process.

Home Page CRO Strategies

Your home page is the virtual storefront of your online business. Here's how to make it shine:

  • Skip the Carousel: Carousel banners may seem attractive, but they often have low click rates. Instead, use this prime real estate for more effective content.
  • Easy Navigation: Make it simple for visitors to find what they're looking for. A user-friendly design can significantly improve user experience and conversion rates.
  • Localization: Personalize the home page based on the user's location. This creates a sense of local relevance and can increase trust and engagement.

Category Page CRO Strategies

The category page is where your products start to shine. Here's how to optimize it:

  • Highlight What's New: Create a 'New' category or filter. This can attract returning visitors who want to see the latest products or trends.
  • Facilitate Comparison: Provide enough information about each product to allow for easy comparison. This helps customers make informed decisions, increasing the likelihood of a purchase.
  • Boost Perceived Value: Highlight the key benefits of your products and use social proof to enhance the perceived value of your category.

Search Results Page CRO Strategies

Your search results page is a critical point in the customer journey. Here's how to make it effective:

  • Design Matters: Choose a grid layout for image-centric products and a list layout for feature-centric products.
  • Limit Pre-Result Content: Too much content before the actual results can be overwhelming. Keep it minimal to meet user expectations.
  • No Dead Ends: Make your 'No Results' page useful by adding relevant suggestions or alternative queries.

Product Page CRO Strategies

Your product page is where the conversion happens. Here's how to make it compelling:

  • Use Thumbnails: Thumbnails in photo galleries make navigation easier and provide a better user experience.
  • Detailed Descriptions: Invest in detailed, feature-based product descriptions. Good copywriting can significantly boost conversions.
  • Show Products in Context: This helps customers understand the product better, providing information on dimensions, usage, and benefits.
  • Highlight Benefits with Photos: A picture is worth a thousand words. Use photos to showcase the benefits of your product.
  • List Compatible Products: Make it easy for customers to find accessories or complementary products that work with the product they're viewing.

Checkout Process Optimization

The checkout process is the final hurdle. Here's how to make it smooth and effective:

  • Reduce Fields: Limit the number of fields shown at once to make the form less intimidating and more user-friendly.
  • Explain Information Requests: If you're asking for information that might seem unnecessary to the customer, explain why. This can increase trust and compliance.
  • Visible Order Summary: Keep the order summary visible at all times during checkout. Customers often check this multiple times to confirm their order details.

By implementing these tactics, you can create a more effective, user-friendly eCommerce experience that boosts your conversion rates and drives your online success. 

Want more CRO Tactics? 

Here are some posts from Rafael to keep you moving on your CRO Journey.

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Rafael Damasceno
Rafael Damasceno
Director, CRO