Join us at Seer Interactive's HQ in Northern Liberties, Philadelphia for breakfast and a session with Wil Reynolds, our Founder & CEO.
Inspired by Wil Reynolds' presentation at MozCon 2023, "The Great Reset", this event will focus on providing healthcare marketers with actionable ways to use AI and data they have at the ready to create personalized user experiences that help people find the nuanced answers they're looking for.
The Presentation
"Primary Care Physician" - take 5 seconds and think about what a landing page for that query should look like.
"Black Primary Care Physician" - take 5 more seconds.
That one word changes the entire intent and experience a user is hoping for. In our research, that hope is not being realized across this query and so many more.
Let's help our users stop hoping for helpful healthcare answers that relate to their nuanced experiences and start helping them feel valued and heard.
Join Wil in his discussion on how AI can help you do just that, by utilizing tools like Chat GPT alongside integrated data sets from your PPC and Organic experiences.
What You'll Learn
- If SEO is truly dying [again] for healthcare marketers
- How AI is disrupting your search marketing strategy
- What the "Jobs to be Done" are to adapt to these changes with AI
- How to get the data you need to make informed search marketing strategy decisions
- Turning that data into insights that enhance your user experiences for your users
Your Speaker: Wil Reynolds
Wil Reynolds is the Founder and CEO of Seer Interactive, a full-service digital marketing agency leveraging technology, data and expertise to unlock your business potential – better and faster than ever before.
A former teacher with a knack for advising, Wil is passionate about helping people and businesses grow. He’s been helping Fortune 500 companies develop SEO and digital marketing strategies since 1999 (the first year claims of "SEO is dying" started - yet here we still are!).
Wil is a sought-after keynote speaker, averaging 10 to 20 keynotes every year. His profound knowledge and practical approach towards SEO, PPC, and digital strategy have made him a revered influencer and consultant in the industry.
Event Schedule
9:15AM: Doors Open | Bagels, Pastries, and Coffee Served
10:00AM: Welcome and Sebrina Tate with an intro to Bebashi.org
10:15AM: Wil Reynold's Session on AI in Healthcare Search Marketing
11:00AM: Fireside Chat & Audience Q&A with Wil Reynolds & Marianna Morris
11:30AM: Networking with Healthcare Marketers and the Seer team
12:30PM: That's a wrap!
Note: We will not have a virtual option for the event at this time.
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What is A Seerfest Side Jawn?
Seerfest is our yearly marketing conference where 100% of ticket price is donated to one of Seer Interactive's non-profit partners. Over the year's, Seerfest has raised over $91K across 4 events, donated to 4 different non-profit partners.
Seerfest Side Jawns are a way we can keep the connection, learning and giving going all year long.
We made these events to connect marketers like you with folks in the same industry. People who have similar challenges and pain points as you. At Seer, we believe collaboration with competition makes us all better for our customers. Seerfest Side Jawns are meant to help facilitate that community.
Optional Donations During Ticket RSVP Will Go to Bebashi.org
We have 4 options for RSVPing for this event on our ticket page.
- Free!
- $10 Donation
- $20 Donation
- Choose Your Own Donation
Bebashi is a Philadelphia-based non-profit. Their mission is to empower Black and Brown people to enhance the quality of their health and overall well-being by providing access to culturally sensitive high quality healthcare, HIV/AIDS services, health education, and social services.
Learn more about Bebashi here or donate directly to Babashi here.
