Think Bigger (Data), Get Bigger (ROI)
How To Leverage Big Data To Save Time, Break Silos, and Unlock Hidden ROI
Leveraging big data with visualization tools like Power BI, which allows you to unlock cross-channel insights to scale, is a game changer for marketers. It's completely changed the way that Wil and Seer works for our clients.
As part of Wil Reynold's MozCon 2018 presentation, we invited conference attendees to participate in an interactive workshop that showcased how to break down silos in your own data - empowering you to combine SEO and PPC data sources to uncover new (and profitable!) insights while bringing your teams together to work together towards innovative solutions.
What's the Catch?
This isn't a pitch...it's our commitment to be better.
We realize that in order to grow as a company, we need to grow as an industry. We've found that the best way to bring teams together is through data. We aim to challenge industry norms for splintered, siloed strategies by combining data from multiple channels that force conversations and push teams to work towards a great, collective goal.
Great! So What Do I Need to Get Started?
To run the analysis in Power BI as part of this video tutorial, you'll need to complete these 3 steps:
- 📽️ WATCH: "POWER BI FOR DIGITAL MARKETERS": LESSONS 1, 2, 2.5
- ⏬ DOWNLOAD: POWER BI FOR DESKTOP
- 📜 EXPORT: PPC Search Term Report (w/ conversions!) + Organic Ranking Data from SEMRush or similar tool (not GSC)
These free, video tutorials were built to help you get started in your journey to using Power BI and data visualization to find cross-channel opportunities and craft a story to help communicate the value to your clients or your boss.
If you get stuck or would like to speak with our Data Strategy team to troubleshoot or request help, please feel free to hit the contact form below.
Let's Get Goin'
POWER BI FOR DIGITAL MARKETERS
What You'll Learn in Lesson 1:
- Benefits of PowerBI (and a few limitations, too)
- How to Create Relationships Between Organic and Paid Data Sets
- Some Problems You May Encounter & How to Troubleshoot
What You'll Learn in Lesson 2:
- How to Find + Interpret Cross-Channel Insights
- Creating Great Visuals to Simply Big Data
- How to Use Data to Tell a Story That Your Client or Boss Can Understand
What You'll Learn in Lesson 2.5:
- How to Make Your Data Work For You (Slicers, Filters, Etc.)
- How to Connect Opportunity to Real Marketing Dollars
What You’ll Learn in Lesson 3:
- How to clook at your competitors at scale
- Creating relationships between the Search Query Report and Top Ranking Keywords
- Creating Tree Maps to look at tens of thousands of competitors at once
What You’ll Learn in Lesson 4:
- Categorizing converting keywords
- Analyzing a click profile
- Grouping conversions and impressions
- Adding new columns based on conditions
Want to Chat Big Data? We Gotchu...
Whether it's week 1 and you're stuck on your first data connection or week 78 and you can't quite get your R script nailed inside PowerBI, we're here to help!
We're also looking for folks who live and breathe this stuff and want to come help us figure it out.
Got more ideas or insights you'd like to share? We want to hear from you!
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