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LinkedIn Introduces Campaign-Level Bulk Actions
The Efficiency Gods Have Spoken 2020 was a big year for LinkedIn in terms of product updates. We were introduced to conversation ads and continued improvements …
Demystifying Google Analytics 4 FKA App + Web
This post was originally published in October 2020. Last updated May 2021.
Google Ads Removes Search Terms for 28% of Paid Search Budgets
Written by: Alex Turbett, Grant Edrington, & Chris Konowal
Leveraging GPT-3 for SEO: Opportunities and Limitations | Seer Interactive Insights
Wouldn’t it be great if you could simply describe a piece of content you want written, then have a writer return the first draft in an instant?
Google Ads Launches Image Extensions Beta
What are image extensions? In July 2020, Google announced that they would be launching an image extension beta program. Image extensions show alongside your ads…
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
How Banks Can Minimize Customer Frustration
How Banks Can Minimize Long Wait Times, High Call Volumes & Frustrated Customers The percentage of bank Tweets that included the word “sorry” or “apologize”…
Experimentation Results: Google Discovery Campaigns & Carousel Ads
Back in 2019, Google rolled out Discovery Campaigns as a Beta. Seer launched these net new campaigns across several clients to see what the visually appealing a…
Marketing in a Recession: Budget Cuts – The Scalpel vs The Sledgehammer
CFO’s, Procurement, & Controllers are hitting you up: