Introducing AI Search User Testing: Seer’s Approach to Understanding Your Audience in an AI-First World
AI Is Shifting Search Behavior AI is reshaping how people search, explore, and make decisions online. Instead of typing short, keyword-heavy queries into a sear…
From PMax to AI Max: What to Consider Before Testing
Google is rewarding advertisers who lean into broad match with Smart Bidding, AI Max, and Performance Max — with access to brand new inventory in AI-driven plac…
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Which AI Visibility Tracker Is Right for Me? The AI Search Maturity Model
Executives want an answer to a simple question: Why aren’t we showing up in ChatGPT?
The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
Picture this. You are sitting post Thanksgiving surrounded by friends and family. The conversation drifts towards AI, because at some point it will. When it doe…
Initial Research: Gemini 3 Query Fan-Outs
Google announced the release of Gemini 3 this week, and it came with some major advancements in reasoning, multimodal understanding, and agentic capabilities. B…
AIO Impact on Google CTR: September 2025 Update
The Google search experience and performance has fundamentally shifted since our January analysis on how Google’s AI Overviews (AIOs) are impacting our click-th…
Study: How do stadium sponsorships impact localized AI visibility?
There are plenty of studies exploring how digital metrics influence AI visibility, but what about traditional marketing campaigns and investments?
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Use AI to call your SMEs and create content with substance, not slop
Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a Voice AI agent (VAPI) running on an n8n wor…
Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)
Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are user…
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Agents or Automations: Using the Right AI Tool for the Right Job
The Problem We Keep Seeing Last week, a team member spent three days building a web scraper in Python via ChatGPT. The kicker? An MCP for web scraping already e…
Use this GPT to self assess your Marketing AI Career Maturity
Every marketer I know is worried about where they are on the "maturity scale" as it relates to AI. "I feel behind when it comes to AI" is something everyone thi…