.png)
.png)
How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…
Almost Half of Professionals Name Brands in AI Prompts: Findings from Our User Study + What It Means for You
We know AI is changing the way professionals search and work. We don’t always know exactly how AI is changing these activities, but our tracking data, hypothese…
.png)
Gemini's Citation Usage Decreased by 23pp - The Dark Algorithm Updates of AI Search
What if there was a Google algorithm shift that you didn’t even know about?
-1.png)
The True Cost of Conversational Analytics: A Guide to Implementing a Phased Approach
Conversational analytics is having its moment. With Google's Analytics MCP (Model Context Protocol), connecting your GA4 data to AI companions like Claude, Chat…
.png)
Meet Our AI-Powered Consultant Keeping Client Account Tasks on Track
One year ago, we had a big problem: we’d let an increasing amount of basic account management responsibilities slip. Emails that were received but not acknowled…
.png)
LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't
You are probably funding your competitors’ recommendations without realizing it.
.png)
Where Organic Search & AI Traffic Behave the Same — and Where They Diverge. A Study of 2 years of Blog Data.
Brands investing in how-to and explainer content in 2026 are building for search engines that answer questions, not refer traffic. I analyzed 247 blog posts and…
This is the AI prompt you need to track and aren't
"I'm choosing between 2 PR firms, I am a technology company focused on Generative Engine Optimization for Seer. I'm tasked with picking an agency that can help …
.png)
What Google's New Universal Commerce Protocol (UCP) Means for Marketers
Think about how Amazon delivers ads today. If you search for a product and the brand you want isn’t there, you don’t get something irrelevant. You get the next …
Query Intent Drives a 5X Gap in Financial AI Overviews
Key Takeaways We hypothesized that Google AIOs appear less often for “higher stakes” finance topics — this was not the case Instead, we found AIO presence of fi…
.png)
The Listicle Window Is Closing in AI Search: 30% Decline MoM
Self-serving listicles have been one of the most visible and prevalent tactics for brands to gain visibility and citations in AI Search.
How Marketers Must Prepare for Agentic Commerce in 2026
TL;DR: There are actionable steps marketers can take today to prepare for agentic commerce Agentic commerce will impact all commercial activity on the Internet,…