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Use AI to call your SMEs and create content with substance, not slop
Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a Voice AI agent (VAPI) running on an n8n wor…
Trading Traditional SEO Personas for Smarter AI Regional Marketing (with Help from Custom AI Analysts)
Marketers love to obsess over delivering the right answers to user queries. But in the age of AI search, we’re overlooking an important question: where are user…
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Agents or Automations: Using the Right AI Tool for the Right Job
The Problem We Keep Seeing Last week, a team member spent three days building a web scraper in Python via ChatGPT. The kicker? An MCP for web scraping already e…
Use this GPT to self assess your Marketing AI Career Maturity
Every marketer I know is worried about where they are on the "maturity scale" as it relates to AI. "I feel behind when it comes to AI" is something everyone thi…
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
There’s endless hype on the market between the diehard: “Google’s’ traffic is still the dominant force in search by a longshot, why waste your time for the pean…
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Most LLM Sentiment Tracking Is Misguided
If you're tracking the sentiment of all LLM outputs in your AI monitoring tool, you're probably measuring the wrong thing.
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The 4 types of AI Marketers - AI Minimalists to AI Builders
This post is written September 2025. I tried to balance writing both for people to self assess, but also for leaders to assess their people. This post was large…
It’s Not You! AI Can’t Do Everything (Alone)
Everywhere you look, someone’s telling you that AI can do everything. Just throw your data at it, and it’ll magically spit out insights, predictions, reports - …
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Failed AI Projects: The real ROI isn't on the P&L...
I hope you invest less in AI projects after the MIT report...cause I won't be The MIT report claiming 95% of AI projects have zero return has been making waves,…
AI Blogs Are Mostly Trash (Unless You Build One Like This): How I Use AI Agents to Create Content Faster Without Losing My Voice
I'm great at coming up with ideas, I like doing data-backed studies, and a lot of folks tell me that I’m a pretty good teacher when it comes to new concepts or …