Getting Your PMP Process with Study Template | Seer Interactive
Over the past 2 years, Seer made a concerted effort to invest in project management -- building out a team and suite of tools to operate efficiently and drive t…
Digital Cross-Selling and Upselling | Seer Interactive
Research shows that selling additional products and services to an existing customer is much more efficient than onboarding a new customer.
SEO as a Capital Expense | Seer Interactive
Now more than ever, we see our clients challenged to do more with less Digital Marketing teams who have proven effective in hitting performance targets aren’t b…
Agency Problem: Great Ideas, Inconsistent Deployment
Want to know a secret about every growing digital marketing agency I’ve ever seen, including mine? Great ideas don't always scale to all clients. We execute inc…
Bring Your Content into 2023 | Seer Interactive
I recently wrote about the agency problem of having so many great ideas across team members but having inconsistent deployment of those ideas. Now I want to wal…
11 Examples of Strategically Using SEO & PPC Data Together
Your customers see PPC & SEO results - why is your strategy still so siloed? Searchers see PPC and SEO results in the same experience. So why do most of the…
Pro Bono SEO: Train your SEO Team While Giving Back to the Community
In 2022, Seer’s SEO division kicked off the year in a situation we had rarely found ourselves in before: we had excess labor capacity. As the leader of a divisi…
Are Affiliate Links Bad for SEO?
Affiliate links do not affect SEO negatively or positively when tagged correctly. Adding rel=sponsored html tags to affiliate links ensures that search engines …
How We Pivoted Based On Client Needs | Seer Interactive
The Backstory: Don't Make Work for Your Client At the height of the COVID-19 crisis, we had a situation where a large franchisor client in the retail space had …
4 Ways to Create Compelling Value for Your Clients | Seer Interactive
The Four Client Value Drivers The rubber hits the road for a consultancy, heck, for any company, when the time comes to prove that value has been created for it…
Embrace AI Content as a Tool Not an SEO Solution | Seer Interactive
Prefer to listen instead of read? Click the play button below to listen to a narration of this article. What is AI Content? Automatically generated content is c…
-14% CPS and +30% Revenue Using PMAX Migration Tool
Preparing for the Upgrade to Performance Max (PMAX) Campaigns Official Timeline The time is upon us… Smart Shopping campaigns will soon be sunset and part of a …
Optimize Landing Pages with PAAs [+ Template] | Seer Interactive
How to Use PAA to Inform Your Landing Page Content Answering questions that haven’t been asked yet How can we improve our landing pages by adding information th…
Seer Salary Transparency & Compensation Strategy
Salary Transparency Transparency; a value that we consistently do our best to live into throughout every aspect of our business. How companies choose to pay the…
Conversions Increased +101% and +644% YoY When We Restructured Our Paid Campaigns
This post was originally published in February 2020, and last updated in April 2022.
Performance Max Scales Leads Efficiently Across Several Channels At Once
What is Performance Max (PMAX)? Google recently made their once Beta campaign type now accessible to all advertisers. The ever-improving and always automating k…