Why You Should Use Google Discovery Ads | Seer Interactive
This post was originally published in 2019, and last updated in March 2022.
What You Should Know About Google Ads Display Expansions
Over the last several months, Google has recommended enabling the Google Display Network for Search campaigns that are not meeting their daily budget goals. Ess…
We Tested Pure Broad Match Keywords & Here’s What We Found
Google Ads continues to evolve, which means we Paid Media Managers and our strategies need to as well. A higher-priority optimization that the Google team encou…
Best Practices for SEO-Friendly FAQ Pages | Seer Interactive
Even if you feel the content on your site is complete and thorough, frequently asked question (FAQ) pages can help fill in the gaps that are missing or provide …
Google Analytics 360 vs Adobe Analytics: Key Differences | Seer Interactive
Disclaimer: Seer is a certified GA 360 reseller & Adobe Community Solution Partner.
New Content Exceeds Organic Revenue Goals +58% for CPG Brand
Problem: Our Client Needed New Website and Blog Content Ever try building copy for a brand website from-scratch? It’s tougher than it looks. To do it right, you…
We Improved CPA by 30% and CTR by 24% with Our Quality Score Analysis
Want more efficient campaigns, higher CTR, and more conversions? Who doesn’t? While there are many levers to pull when optimizing accounts, a great place to sta…
Custom LinkedIn Lead Gen Forms Increase CVR by +31%
Seasonality Got You Down? To find a solution, you need to first identify the problem.
CTR Increased +80% While CPCs Decreased -29% Without Segmenting Keyword Match Types
For years, search advertising practitioners have abided by the “best practice” of building campaigns with keyword match types (Exact, Phrase, and Broad / BMM) s…
Conversions Decrease -28% with Google’s Close Variant Update
We’re now over 90 days out from Google’s close variant match type update. For those of you who might have missed this, Seer’s very own Jane Brady describes it p…
We Just Saved $3.5 Million For Our Clients & We’re Just Getting Started
The High Cost Of Unchecked Marketer Bias Close your eyes, when I say deck plan, what words do you think of? Do you imagine a site that looks like this being the…
Integrated PPC & SEO Data Analysis Leads to $43K in Savings
AMResorts® (AMR) is North America’s fastest growing luxury leisure resort company.
The Benefits of Using Google Analytics 360 vs Google Analytics
"Sophisticated marketers who deploy a complete marketing analytics stack are 39% more likely to see improvement in the overall performance of their marketing pr…
Going Premium: Is Google Analytics 360 Worth It?
Google Analytics Overview In 2005 Google Analytics (GA) launched an amazing free solution to our analytics problems - setting the landscape to digital reporting…
Getting Started with GA 360 + Salesforce Integration
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales an…
What You Need to Know About Google Analytics 360 Suite
Over 2000 years have passed since Julius Caesar was killed on March 15th, and yet we still hold the term “Ides of March” with a certain level of darkness and dr…