SGE’s Potential SEO Impact | 7 Hypotheses Seer Interactive is Testing
Search Generative Experience (SGE) has entered the chat In a landscape increasingly dominated by artificial intelligence, Google's generative AI entities—Bard, …
An Ads Script Renaissance is Here - Join in with AI
For the last few years, major innovations in Google Ads Scripts have lain dormant as advertisers leaned into new, automated functions for needs that Google Ads …
Re-Introducing Seer's Company Values | Seer Interactive
We recently published Seer’s revamped company values and figured that it was the perfect opportunity to showcase how these principles serve as a guiding light t…
10 Examples of How HR Teams Can Use ChatGPT | Seer Interactive
The mass adoption of AI into the workplace has already had a profound impact across every type of industry and profession imaginable. It seems like ChatGPT is a…
Mitigate risks of AI Inaccuracies w/ P-A-R-S for E-E-A-T | Seer Interactive
The Great SEO Reset is here, and many will be left behind due to fear of the unknown Dramatic? Yes. Accurate? Also yes. Wil's 2023 MozCon presentation highlight…
Addressing Concerns About AI Use In Marketing | Seer Interactive
[Author’s Note] I am not a lawyer. I am a marketer. The information I provide should not be construed as legal advice. This post is for informational purposes o…
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A Marketer's Guide to Google's SGE | Seer Interactive
Google is doubling down on AI with SGE We talk a lot about using AI as a tool and how it can make not only our day-to-day lives easier, but our target audience’…
Config23 Themes & How to Fully Leverage Design | Seer Interactive
Config23 Themes & 6 Questions to Leverage Design to its Fullest Integrating design into organizations can be difficult, but companies that do this successfu…
Embracing the Future: How Seer is Rethinking SEO in an AI Driven world
SEO, GPT, and AI… a lot can change in 3 months! I logged off my Seer computer for the last time on Friday March 24, 2023. The last time for a few months, anyway…
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Maximizing Data Integrity for Optimal AI Performance
At the heart of AI’s success lies one critical factor: Data Integrity In today's digital age, the groundbreaking advancements of artificial intelligence (AI) ar…
Optimize Forms on Finance Websites | Seer Interactive
How to optimize forms on finance websites There's only one place on a financial institution's website to which every new customer must go before converting: the…
Use Strong Data Storytelling In Your Presentations | Seer Interactive
How to Influence Action In Your Presentations with Strong Storytelling How many boring, confusing or un-compelling presentations have you seen in your career? I…
Product Knowledge Panels & How to Optimize for Them | Seer Interactive
What are Product Knowledge Panels & How Can You Optimize for Them? Google offers users a variety of knowledge panels, each intended to serve a specific sear…
Building a Keyword List for Maximum SEO Insights | Seer Interactive
How to Organize Your Tracked Keyword List for Maximum SEO Insights Keyword tracking is one of the most foundational ways to measure the success of an SEO progra…
Summary of Google’s IO 2023 Conference | Seer Interactive
Summary of Google’s IO 2023 Conference: The Future of SEO and Google Search Google’s IO 2023 Conference, held on May 10th at 10am PT/1pm EST, unveiled how the c…
Microsoft Upping Search Game, But Not SERP Game | Seer Interactive
Table of Contents Microsoft search share is going up