In June, Facebook rolled out its new Marketing Partner for Agencies Program, and following a thorough vetting of campaigns, tools, and strategy, Seer was named a Preferred Facebook Marketing Partner!
Only 25% of all Facebook advertisers received this designation, putting Seer in an elite class of agencies who can claim access to dedicated representatives, advanced technical support, exclusive events, partner only trainings, and more that are all afforded to only the best of the best.
What Did We Do to Receive this Status?
Facebook used a variety of criteria to determine which advertisers merited this new title, including level of spend, allocation of spend to direct response campaigns, and usage of advanced marketing tactics like automatic placements, leverage of various channels and adoption of best practices.
For our path to certification, Facebook required that 50% of all placements qualify by demonstrating usage of the advanced tactics outlined above. Seer easily cleared this hurdle with a whopping 95% of all placements meeting this criteria.
What Benefits Come with Working with a Facebook Preferred Marketing Partner?
Working with a Facebook Preferred Marketing Partner gives your brand access to all the insider tools, resources, and support you’d otherwise miss out on!
Seer will have access to a myriad of analytics tools, advanced reporting, and recommendations through our Agency Hub. We can use these tools to show you at a granular level how different initiatives and audiences are performing, where you’re leaving opportunity on the table, and when the right time is to invest more or pull back.
Forget building presentations from scratch, with access to the Agency Hub, Seer will be able to share compelling visuals and industry-wide statistics that will make internal stakeholder reports jump off the page and demand attention! Benchmarking data and case studies accessed here will also help Seer recommend the right ad formats for your goals, and what kind of return you can expect on your investment.
With Facebook Preferred Partner status, you can be sure that our team of experts are getting cutting edge training on the very latest features and tools that will keep you a step ahead of your competition.
Working alongside our dedicated agency representative, Seer will be able to ensure that any questions or issues are resolved quickly and satisfactorily. Live consultations and regular status calls with our rep will make sure your account is getting the attention it deserves.
Overall, there are tons of benefits as a client to working with an agency with the Facebook Preferred Partnership. If you’re a business looking to expand your Paid Social presence or a business full of smart PPC practitioners looking to become a partner, reach out! We’re happy to answer any questions you have.