Our Early View of ChatGPT Ads: 5 Initial Observations - Updated July 28, 2026
When we first published this on July 15, we were working from three days of ChatGPT ads data. Revisiting the data this week, our main takeaways haven't changed,…
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How to Use AI to Enhance Client Relationships (Without Losing Your Competitive Edge)
This blog was originally published on December 4, 2023 and was updated on July 10, 2026.
Your AI Traffic Is Hiding: A Practical Guide to Tracking ChatGPT, Claude, and More
This blog was originally published on December 2, 2024 and was updated on June 22, 2026. ⚠️ AI Tracking Is A Moving Target The AI tracking landscape evolves rap…
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Allow GPTBot to Crawl Your Site | Seer Interactive
Editors Note: This post was originally published in August 2023, shortly after OpenAI announced GPTBot. Our core instinct in response to this update was: don't …
ChatGPT Changed Their Algorithm 46 Days Before Announcing Ads
After ChatGPT's January 16 ad announcement, we looked at the data. What we found was remarkable: the algorithm had been changing since December 1. This is the f…
Use this GPT to self assess your Marketing AI Career Maturity
Every marketer I know is worried about where they are on the "maturity scale" as it relates to AI. "I feel behind when it comes to AI" is something everyone thi…
Study: AI Brand Visibility and Content Recency
Do you remember that year in SEO where everyone was convinced that simply updating the publish date of your content would improve your organic performance? The …
AI Without Anxiety: Identifying Breaking News vs. Lasting Trends
For marketers, the pace of AI innovation can feel like drinking from a firehose. Every week, there’s a new breakthrough, a new tool, or a new feature that seems…
Meeting Recap Pro: How We’re Using GPTs to Turn Messy Conversations Into Actionable Recaps
At Seer, we spend a lot of time talking. Client calls, internal syncs, strategy sessions—you name it. The problem? A member of our team is required to extract, …
Project Brief GPT: Advancing AI-Driven Workflows at Seer
Most teams spend hours revising project briefs—rewriting, clarifying, and aligning different perspectives. Yet, misalignment still happens. The problem often li…
How to Get Your Brand in ChatGPT’s Training Data
If you’re a new or lesser-known brand in 2025, how do you compete in AI search?
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
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How To Create (Actually Useful) Custom GPTs for Marketing Automation
At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large en…
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
STUDY: What Drives Brand Mentions in AI Answers?
Why It Matters AI is changing how your customers search and rewriting the rules of brand visibility.