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Does The Right Buyer Even Know You Exist? Our LinkedIn Restructure That Took High Quality Lead Rate from 32% to 89%
B2B marketers are under more pressure than ever to prove that paid media is working. Budgets are scrutinized, sales teams are skeptical, and the bar for “high q…
Social Ads vs. Display Ads: When and How to Use Each for B2B Audiences
Today, B2B companies face the challenge of choosing the right advertising channels to reach their target audience effectively. Two popular options that often co…
We Tested Meta's New Incremental Attribution setting on $1M in Ad Spend. Here's How it Works.
Meta started rolling out a new attribution setting to advertisers. If you're running paid on Meta, you might’ve already seen it: “Incremental Attribution”.
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
Creative is an impactful lever for paid media performance, but when timelines are tight or resources are limited, the “good enough” visuals often win out.
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New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
Paid media is undergoing a vibe check. Most brands are failing.
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LinkedIn Document Ads: The Ultimate Guide for Paid Social Marketers | Seer Interactive
If you’re looking to step up your LinkedIn advertising game, Document Ads might be just what you need. This newer ad format lets you share downloadable content—…
How We Optimized Our LinkedIn Targeting to Surpass Our Conversion Goal by +49% | Seer Interactive
It’s no secret that the paid social advertising landscape is always evolving. Creative and strategic thinking is necessary to succeed but your targeting strateg…
Meta Ad Account Consolidation | Seer Interactive
If you find yourself juggling multiple campaigns, audiences, and creative variations, you're not alone.
A Beginner's Guide to Facebook Ads A/B Testing | Seer Interactive
Do you ever wish it was possible to just know the perfect combination of ad targeting, copy and creative that would help achieve your advertising goals?
Optimizing LinkedIn Ads for 60% More Leads | Seer Interactive
Managing a client account isn’t just about the day-to-day, it’s also about pulling back the lens to see the larger, long-term impact that strategies can have on…