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Unraveling Digital Secrets: How Semrush Empowers Marketers | Seer Interactive
Introduction: In the world of digital marketing, staying ahead is not just an advantage – it's a necessity. That's where Semrush steps in, unraveling “digital s…
AI for Competitor and Content Analysis | Seer Interactive
Judging from our recent blog posts like whether or not ChatGPT is going to kill Google (it’s not) or how we can embrace AI as a tool - AI has been top of mind f…
Who Needs to Prepare for a Cookie-Less Future?
What’s Happening to Cookies? Like winter, the removal of (third-party) cookies is coming. While we know this affects digital marketing across the board, which m…
The Untapped Potential of Microsoft Ads’ Zero-Click Queries
How to Use Microsoft Ads to Gain Search Term Insights In September of this year, Google Ads removed search terms for 28% of paid search budgets. Google stated t…
Wasteful Wednesday #21 – “Google vs. Bing”
Watch Episode 21 on "Google vs. Bing":
5 Ways to Rethink Higher Education Marketing, Advertising & Analytics Investments
2020: The Year of The Unexpected, and Much Needed Change Now, more than ever, is the time to rethink where to invest in marketing, advertising and analytics. We…
How to Use SuperMetrics in Google Sheets to Identify Bad Ad Placements
I recently wrote about uncovering a bunch of low-quality parked domains within the Google Search Partners network using Supermetrics. I’m now going to walk thro…
Of 3,785 Google Search Partner Placements Reviewed: 3,785 Were Garbage
Overview: The State of Google Search Partners:
Mastering #PPC: Leveraging Goals in Google Analytics
Since we have an Analytics division at SEER that kicks ass, I’ll leave most of that subject matter alone for them and focus on what I know most about: PPC… and …
My #PPC Test That Made Me Ship My Pants
By now, most of us had seen Kmart’s Ship My Pants video. If you haven’t, take the time to watch it before reading, as it’s a gem. (I’d rather you waste time wat…
UPDATED: Is Google Following Its Own AdWords Policy for Sitelinks?
Update: It appears that Google has updated their sitelinks to go to unique pages and removed the phone number.
Unique Custom Combinations – Remarketing 301.1
We’ve discussed how to set up remarketing campaigns. We’ve discussed custom combinations which allow you to target specific audiences through AND/OR/NOT operato…