Study: Content Recency's Impact on AI Visibility in 2026
Does recency still matter in AI search? How much?
How an intern 10x'ed impressions with 1 AI experiment
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions …
My GEO Strategy & Consulting Tool is open sourced
This GEO consulting tool is built for strategists who struggle, like me, to articulate what tactics we have to deploy in GEO against what expectations should be…
.png)
Can a prompt undo years brand building? Our AI interview tests say yes
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to b…
.png)
The Proof: ChatGPT 5.5's fanout patterns reveal the importance of brand
If you've been looking at the whole "do I have to do listicles" thing and throwing up in your mouth a little, this post is for you.
The Problem & The Fix on GEO case studies promising results in 1 week
CMOs and leaders are having boards and CEO’s breathing down their necks, tons of pressure, and when they hear “we can get you AI visibility results in 1 week" f…
.png)
Stop Chasing AI Rankings Before You Fix How LLMs See Your Brand
The counterintuitive truth about AI visibility: Most brands are trying to win elections before voters know their name.
The GEO Olympics Study: What 231,347 LLM Responses Reveal About AI Brand Visibility
What AI Thinks About Your Brand Is Already Written. We tested 5 hypotheses across 231,347+ LLM responses, 7 AI Platforms, and 52 days of live data from the 2026…
.png)
Seer Interactive Launches Local GEO Academy
Yes, we're paying young people to learn and test improving AI results A lot of companies right now are cutting entry-level roles. Some are replacing them with A…
Bing Webmaster Tools Reveals Lags in How LLMs Understand Semantics
While we can rely on tests and citation data to understand LLMs, the platforms themselves offer little transparency into how information is surfaced in prompts.…
How to Optimize Your Website for Both Human and AI Visitors
Seer’s Framework for Human + Machine Design Testing Six months ago, our Generative Engine Optimization (GEO) team and our Conversion Rate Optimization (CRO) tea…
What If the Best GEO Strategy Is the One You Stopped Investing In?
Everyone in marketing is talking about AI visibility right now. Every agency deck, every conference keynote, every LinkedIn post is telling you to "optimize for…